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John Hanby
Founder and Chief Executive of Iternal Technologies, Inc - Creator of Idea Level® Information Management (ILIM™) & IdeaFORGE
John Byron Hanby IV is a dynamic entrepreneur and innovator who founded Iternal Technologies, Inc. in 2018. As the company's Chief Executive Officer, he leads the development of technologies that transform interactions with citizens, employees, and customers.12
Background and Education
Hanby graduated from the University of Texas at Austin's Moody College of Communication in just three years, earning the distinction of being the top graduate in the Radio, Television, Film (RTF) Department.5 His academic achievements were complemented by his success in filmmaking, having won over 65 international film awards, including recognition from the Academy for Motion Picture Arts and Sciences Student Academy Awards and the SXSW Film Festival.23
Professional Achievements
Entrepreneurial Ventures::
- Founded Iternal Technologies, Inc. in 2018
- Previously founded and ran Austin's top-rated film production company, Fractal Visuals15
Technological Innovation::
- Inventor of Idea Level® Information Management (ILIM™)
- Creator of IdeaFORGE, a software platform for personalizing various types of content3
Business Impact:: Hanby's leadership at Iternal Technologies has led to significant results for clients. For instance, Dell Technologies reported generating over $650 million in new opportunities and a tenfold increase in sales leads using Iternal's solutions.45
Skills and Expertise
Hanby's skill set spans various domains:
- Business leadership and communications
- Film production and direction
- Marketing and special effects
- Acting and stunt work3
Additionally, he holds a 3rd-degree black belt in Tukong Moosul Martial Arts, showcasing his discipline and dedication beyond the business world.23
Vision and Approach
Hanby is passionate about leveraging technology to solve complex problems and enhance human interactions. His company, Iternal Technologies, focuses on:
- Delivering hyper-personalized content at scale
- Accelerating competitive advantage for organizations
- Improving customer experiences while reducing costs4
Through partnerships with major technology companies like Dell, NVIDIA, AMD, and AWS, Iternal Technologies is at the forefront of innovation in personalized communication and artificial intelligence applications.4



