Sign In

John Cobb

CEO and Co-Founder, VuePlanner® | Advertising Senior Executive | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven Targeting Innovator

John Cobb is a seasoned CEO with a strong background in managing large-scale multi-media companies, leading sales and acquisitions, revitalizing brands, and launching successful business units. As the CEO and co-founder of VuePlanner®, John is known for his strategic leadership and expertise in contextual, data-driven targeting on YouTube. He has a proven track record of enhancing enterprise value by providing specialized solutions to advertisers and agencies. His specialties include understanding various media platforms, strategic partnerships, metrics management, brand expansion, and digital revenue growth.

Highlights

Jun 21 · linkedin

What a fantastic week at the Cannes Lions International Festival of Creativity 2024!

I'm always amazed by the creativity, media, technology, and ingenuity of all the companies and individuals that attend each year. It's not only a great place to learn about trends but also a fantastic opportunity to meet and continue to build relationships.

A huge thank you to all of our agency and brand partners for making our experience this year amazing. Your invitations and participation are truly appreciated.

I want to extend my gratitude to our incredible VuePlanner team for setting up and coordinating all the meetings and logistics.

We have an exciting podcast series coming out in collaboration with Michael Shields over the next two weeks produced at Cannes 2024. Tune in to hear from great brand marketers about their approach to YouTube and the YouTube ecosystem, as well as insights from top agency leaders.

Finally, a special thank you to the VuePlanner team members back in the US this week who continued doing great work for our clients on their YouTube marketing initiatives.

#CannenLions2024 #MediaLinkBeach #YouTube #advertising #adtech #ai #contextualadvertising #influentialbeach

Nov 16 · linkedin

Shoutout to Michael Shields for featuring the VuePlanner VuePoint Landscape in his latest post on Next In Media. Scott Schiller worked tirelessly to create these visuals as a resource for our industry.

We created this landscape to help brands find their way through the clutter and to avoid missed opportunities to reach their audience. Its a resource in this very fragmented landscape.

Check out the full Next In Media article here: https://lnkd.in/ge3SGkre

We appreciate Brian Albert, Wendy Aldrich, and Stephanie Beagan Hadley viewpoints in this article.

#YouTubeAds #YouTubeMarketing #VuePointLandscape #IndustryLandscape

John Cobb
Add to my network

Location

Los Angeles Metropolitan Area