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John Coogan
Co-Founder of Lucy.co & Soylent.
John Coogan is an entrepreneur and co-founder of Lucy, a company focused on developing and distributing next-generation nicotine products aimed at putting the tobacco industry out of business.12
Professional Background
Coogan currently serves as the Co-Founder and Chief Marketing Officer (CMO) at Lucy, a role he has held since August 2016.2 In this position, he leads marketing and technology efforts for the company.2
Prior to Lucy, Coogan was a co-founder and Chief Technology Officer (CTO) of Soylent, a health food company, from 2013 to 2017.23 At Soylent, he managed various aspects of the business, including e-commerce strategy, engineering, and finance.2
Current Role
As of January 2023, Coogan is also working as an Entrepreneur in Residence (EIR) at Founders Fund.2
Education and Skills
Coogan holds a Bachelor of Science in Economics from Northeastern University.2 He is known for his expertise in:
- E-commerce strategies
- Direct-to-consumer platforms
- Marketing and technology
Throughout his career, Coogan has reportedly sold over $100 million worth of products online via direct-to-consumer e-commerce platforms.2
Personal
John Coogan is originally from Pasadena but currently resides in Los Angeles, California.2 He describes himself as being passionate about data and anything that increases efficiency.2
Highlights
TBPN has been acquired by OpenAI!
The show is staying the same and we’ll continue to go live at 11am pacific every weekday.
This is a full circle moment for me as I’ve worked with @sama for well over a decade. He funded my first company in 2013. Then helped us fix a serious logjam during a critical funding round a few years later. When I took my second company through YC, he was president at the time, and then when I joined Founders Fund, the first deal I saw in motion was the post-ChatGPT round in late 2022. And as we started growing TBPN last year, he was the very first lab lead to join the show.
Thank you to everyone that has been a part of TBPN until now. The last year has been the most fun and rewarding part of my career and we’re excited to have more resources than ever going forward.

