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John Eaton

Head of Media Investment: non-profit and commercial enterprise | Changing people's beliefs and attitudes with data-driven marketing | Digital Marketing Executive & Entrepreneur

John Eaton is the Head of Media Investment at Potential Energy Coalition.136 He is a marketing and technology entrepreneur with over a decade of experience helping organizations understand and move consumers.1 Eaton translates strategy into high-impact, cost-efficient media programs.1 He aims to change people's beliefs and attitudes using data-driven marketing.4

Experience and Background::

  • Prior to his role at Potential Energy Coalition, Eaton founded TigerJack Consulting, a media, communications, and advertising company.5 He was also the Chief of Operations at Front Page Live and a Business Development Consultant for Marketing & Communications Technology at Art Not War.35
  • Eaton has worked with various companies, including Ipsos as SVP of Social Intelligence & Business Development, and Mondelēz International and Fox Broadcasting Company as a Digital & Social Media Innovation Consultant.25
  • Earlier in his career, Eaton co-founded SocialChorus (previously YouCast), a social/digital marketing services agency, and worked in the entertainment industry with artists like P Diddy, Anthrax, David Bowie, and Foo Fighters.25 He has participated in Grammy and MTV award-winning global releases.2
  • He also has experience as an Electrical Engineer at Pacific Scientific and as Director of Concerts at UC Santa Barbara.5

Education::

  • Eaton holds a Bachelor of Science & Bachelor of Arts in Electrical/Computer Engineering & Music from UC Santa Barbara.35

Potential Energy Coalition:

  • Eaton's objective at Potential Energy Coalition is to improve marketing practices in the climate sector.5 The organization uses marketing to develop new narratives, engage new audiences, and build demand for a cleaner world.5 Potential Energy Coalition focuses on how to get people to care about climate change by telling human stories and using data-driven marketing.1 They emphasize the importance of the messenger and identity in their campaigns.1 Potential Energy uses AI to research and analyze data to inform marketing efforts.1

Highlights

Nov 17 · theorg.com
John Eaton - Head Of Media Investment at Potential Energy Coalition
John Eaton, Head of Media Investment, Potential Energy Coalition
John Eaton, Head of Media Investment, Potential Energy Coalition
May 21 · theorg.com
Marketing and Communications - Potential Energy Coalition - The Org
Sep 8 · avc.com
Task Management - AVC

Related Questions

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How does John Eaton integrate AI and machine learning into his marketing efforts?
What inspired John Eaton to transition from the private sector to environmental communications?
John Eaton
John Eaton, photo 1
John Eaton, photo 2
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Location

New York, New York, United States