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John Gurd

Owner & CEO Market Measures

John Gurd is the Owner and CEO of Market Measures, a full-service market research agency based in Winchester, Hampshire. He has been with the company for over two decades, having celebrated his 20th anniversary there in January 2024. Market Measures was founded in 1986 by his father, Phil Gurd, and has maintained its independence while providing actionable insights to clients.234

Gurd's educational background includes studies at the University of Exeter, and his expertise lies in market research, pricing strategy, and online research methodologies.15 Under his leadership, Market Measures has focused on delivering robust insights and adapting to evolving client needs, particularly in customer experience (CX) insights.6

Highlights

Jun 5 · linkedin

I always enjoy a school day out of the office accompanied by an alcohol-free pint - as everyone who knows me will agree 🍻

In terms of behavioural change within the UK food and drink sector, the emergence - and sustained uptake - of low and no-alcohol drinks has to be one of the more significant examples.

Finding out how the drinks manufacturers are experiencing this from their own individual perspectives is the real reason I'm here today.

Just snuck in to the main hall for a quiet moment as they set up for the next panel discussion 🤫

Ping me if you're here too and we can share a 🍺 or two.

#LowandNo2024 #drinkingdifferently

May 9 · linkedin

It's been a double-header of a week for birthdays our end. First mine, and then today, Market Measures turns 38 years old.

Born in 1986. Still proudly independent, still providing our clients with robust insights they can act upon, still with obsessively high service levels.

Time to admit it's not all down to me - and hats off to my trusted co-directors Sally Gamblin, Rachel Cristofoli and Crispin Boon and the rest of our lovely team!

A bit more about the journey from inception to today below - and that's me and my dad Phil Gurd in the picture below 👇

#familybusiness #insightsdoneproperly #independentagencies

Related Questions

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John Gurd
John Gurd, photo 1
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Location

Greater Southampton Area