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John Hegarty

Co-founder and Creative Director at The Garage Soho ... Co-Proprietor/Domaine Hegarty Chamans (vineyard)

Sir John Hegarty is a renowned figure in the advertising industry with a career spanning over five decades. He is currently the Co-founder and Creative Director at The Garage Soho, a position he has held since 2015.1 Additionally, he serves as the Co-founder and Creative Director at The Business of Creativity, a role he assumed in January 2022.1

Hegarty's illustrious career began in 1965 as a junior Art Director at Benton and Bowles, London.3 He went on to co-found several prominent advertising agencies, including:

  1. TBWA London in 1973, where he served as Creative Director3
  2. Bartle Bogle Hegarty (BBH) in 1982, which he co-founded with John Bartle and Nigel Bogle23

Under his leadership, BBH won numerous accolades, including Agency of the Year multiple times.3 Hegarty's contributions to the advertising industry have been widely recognized:

  • Knighted by Queen Elizabeth II in 2007 for his contributions to advertising2
  • Inducted into the Advertising Hall of Fame in 20142
  • Awarded the D&AD President's Award for outstanding achievement in the advertising industry3
  • Received the Lifetime Achievement award from the International Clio Awards in 20053
  • Inducted into the New York Art Directors Club Hall of Fame in 20083
  • First recipient of the Cannes Lion of St Mark award in 2011 for outstanding contribution to creativity3

Hegarty is also an author, having published "Hegarty on Advertising" in 2011.2 He is known for his emphasis on creativity, innovation, and the power of simple ideas in advertising.24 His work has included iconic campaigns for brands such as Levi's and Audi, with the latter's "Vorsprung durch Technik" slogan becoming one of the UK's most famous advertising taglines.4

Highlights

261: Sir John Hegarty - "The Creative Industries and AI - Part 8"
261: Sir John Hegarty - "The Creative Industries and AI - Part 8"
May 13 · oneclub.org
Sir John Hegarty | The One Club
Sir John Hegarty | The One Club
May 13 · oneclub.org
Creative Hall of Fame / Sir John Hegarty | The One Club
Creative Hall of Fame / Sir John Hegarty | The One Club

Related Questions

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John Hegarty
John Hegarty, photo 1
John Hegarty, photo 2
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Location

United Kingdom