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John Hitchcox
Creative Consultant, Global Social Studio, LEGO
John Hitchcox is a London-based Design Director and Creative Consultant with extensive experience in the creative industry.14 He currently serves as the Creative Consultant for the Global Social Studio at the LEGO Group.
Professional Background
With 17 years of experience in design, John has worked across various sectors including agency, direct brand collaborations, and publishing.1 His expertise spans both digital and print design, making him a versatile professional in the field.14
Role at LEGO
At LEGO, John works within the Global Social Studio and Always On Content Group.2 His responsibilities include:
- Producing campaign content
- Creating always-on content
- Developing real-time reactive content
These efforts contribute to LEGO's popular social media presence and overall digital strategy.2
Skills and Expertise
John is known for his proficiency in:
- Storytelling
- Campaign creation across multiple platforms (social, video, online, and print)
- Project management
- Team leadership
- Collaboration
- Illustration
His diverse skill set allows him to excel in his role as a Creative Consultant and Design Director.4
Freelance Work
In addition to his work with LEGO, John has also taken on freelance projects. In 2017, he was seeking a mid-weight designer to assist with a Squarespace project for a client in London3, indicating his involvement in web design and development as well.
John Hitchcox's extensive experience and current role at LEGO's Global Social Studio position him as a respected figure in the design and creative consulting industry, particularly in the realm of social media content creation and strategy.
Highlights
I was privileged to have recently worked with Google and Smithsonian’s National Air and Space Museum to tell the story of Apollo 11’s incredible mission through a new storytelling medium: AMP Stories (Accelerated Mobile Pages).
Appearing in search results on mobile, I art directed and designed 20 stories, driven by what users are searching for, to celebrate the 50th anniversary of the first moon landing.
👨🚀👨🚀👨🚀 🚀 🌖
#apollo11 #apollo11anniversary #Google #ampstories #Smithsonian #editorial #storytelling #mobile
Ten years ago (!) I had the most unbelievable trip to LA to art direct a #photography portfolio to celebrate the 20th anniversary of Empire magazine. Spielberg, Nicholson, Schwarzenegger, Foster & Hopkins, Bale, Stiller... and we managed to fit in a reunion of The Goonies!
The portfolio was truly international and whether it was art directing a shoot in London with Pegg and Frost or creating concepts for Neill fending off a T-Rex – we recreated some the most important films to Empire readers from the lifetime of the magazine, with Steven Spielberg editing the issue (actually signing off proofs!) and it was undoubtedly the highlight of my six years at Empire.
A shout out to Debi Berry, the most amazing Photographic Director I've ever worked with, the team at Empire and Robert Gallagher and Sarah Dunn for their incredible talent behind the camera.
#artdirection #design #creative #editorial #film #magazine
