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John Joe Smith

B2B SaaS Leader Focused on Marketing and Adtech.

John Joe Smith is a professional with a strong educational background including studies at College of the Holy Cross and Loyola Academy.

With vast experience in various organizations, John has held key positions such as Founder at WasteNot, Corporate Development Strategy Lead at AppLovin, Sr. Director of Solutions Partnerships at mParticle, Head of Product at Visibly, Director of Business Development and Strategic Partnerships at Visibly, Director of Business Development and Strategic Partnerships at Branch Metrics, Account Executive at Dash Software, LLC, Data & Insights Specialist at iProspect, and Assistant Account Executive at J.M. Glass & Associates.

Highlights

Jun 12 · linkedin

🚀 Exciting News! WasteNot is officially live! 🎉

Historically, it's been difficult for marketers to use their existing tools and first-party data to activate dynamic, real-time ad exclusions, especially audience suppression. One issue (among many)? It usually requires a substantial budget and dedicated engineering resources to do this.

I started working on WasteNot last December to fill this gap. Our platform is designed to streamline this process, allowing marketers to activate dynamic ad exclusions effortlessly.

Read our announcement blog post to learn more about the problem we're addressing, our approach, and the broader impact we envision exclusions will have in optimizing ad strategies moving forward.

https://lnkd.in/gB-2ithq

#AdTech #Marketing #AdExclusions #WasteNot #DigitalMarketing #RealTimeStrategies

Apr 10 · linkedin

Super excited for the AdTech Economics Forum on April 24th, organized by Tom Triscari and Rob Beeler. Excited that there's FINALLY a conference focused on the economics and financials of the digital ads market. More relevant than ever given all the tectonic shifts taking place and with everyone trying to figure out what tactics will drive performance in the new normal of no cookies / MAIDs, more fragmented channels, consumer demands for personalization, etc. Let me know if you'll be there!

https://lnkd.in/guuERvhP

John Joe Smith
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Location

Chicago, Illinois, United States