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John Keefe
Digital Explorer & Creative Technologist
John Keefe is a digital explorer, technologist, and entrepreneur with over two decades of experience in immersive and interactive technology.12 He is the Co-founder and CTO of Draw & Code, an immersive technology specialist company focused on augmented and virtual reality.1 Keefe is also the Co-founder of SwapBots, an augmented reality toy and game company he established in October 2015.13
Career Highlights
- Draw & Code: Co-founded in July 2012, based in Liverpool, UK1
- SwapBots: Co-founded in October 20151
- 92 Degrees Coffee: Co-founded in November 20141
SwapBots Project
SwapBots is an innovative augmented reality toy and game that Keefe and his team developed.2 The project received backing from the UK Games Fund and was successfully Kickstarted.2 Its key innovation lies in the ability to customize toys, creating numerous combinations while still allowing the app to recognize, animate, and assign specific in-game attributes to the toys.2
Expertise and Achievements
- Specializes in Extended Reality (XR), including AR, MR, and VR technologies1
- Holds multiple patents in the field of immersive technology1
- Collaborates with major brands and technology partners globally1
- Involved in setting up Draw & Code's EU R&D base in Malta, called Draw & Code Labs2
John Keefe's LinkedIn username is indeed johndac, and his profile lists him as based in Sliema, Malta.1
Highlights
Next week Niall Taylor and myself will be representing Draw & Code at Gamescom. Our home for the week will be the Malta booth with our friends at GamingMalta. For those who don’t know Malta is our European base for R&D and product development, as well as being a gem of the Mediterranean.
We’ve got a couple of exciting projects that we’ll be meeting with folks around.
Taskmaster VR, our joint venture with Avalon Entertainment, sees the hit British comedy game show reimagined in all the glory of virtual reality. Developed in-house by our games division, Scallywag Arcade, we’ll be sharing more about the story so far and exciting plans for the future of this much loved TV IP. Plenty of opportunities with this one so get in touch. Do you have a new ( or old ) XR headset that needs some seriously fun family entertainment bringing to it? Definitely get in touch…
Next up, are you looking for the future of location based entertainment? Great, FanPort Worlds is what we should be meeting about then. Designed and developed by Draw & Code Labs, this out-of-home solution provides social, accessible, scalable mixed reality experiences that will last forever in people’s memories. Designed for next generation storyliving and advanced simulations, Fanport is looking to explore licensing opportunities, content partnerships, investment and to meet with entertainment and cultural venues looking for what’s next.
A rare personal post today but I wanted to celebrate and share that my brilliant Wife, Mother of our three kids and all round superstar is running the London Marathon today. She lost her Mum to MS in 2001 and wanted to do something exceptional to support a charity that makes a massive difference to all those affected by this disease. Fi has never run a Marathon before ( and claims she never will again! ) so any words of support or sponsorship is appreciated 🏃♀️❤️
https://lnkd.in/dHHRz5jQ
