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John Koelliker
CEO @ Leland | Helping people reach career & educational goals | Forbes 30 Under 30
Professional Background
John Koelliker is an accomplished entrepreneur and seasoned professional in the realms of product management, growth strategies, and operations. He is best known for his pivotal role as the CEO and co-founder of Leland, an innovative platform designed to empower individuals in achieving their most ambitious goals. With a robust background rooted in some of the most impactful companies, including Uber and LinkedIn, John brings a wealth of experience, particularly in developing people-focused marketplaces that prioritize user engagement and growth.
Before launching Leland, John's career was marked by significant contributions to three major organizations where he honed his expertise in operational management and product development. At Curated, a Series C startup, John played a fundamental role as the Growth Product Manager, where he drove initiatives that greatly influenced the company’s trajectory. His time at LinkedIn as a Product Manager, Growth, and in Strategy & Analytics further fortified his skills in analyzing market trends and user data, positioned to create products that resonate with customers. His substantial experience in product strategy was also exemplified during his tenure at Uber, where he was instrumental in shaping insights that optimized user experience and operational efficiency.
Education and Achievements
John's academic journey began at Brigham Young University, where he earned his Bachelor's Degree in Information Systems. His commitment to furthering his education led him to the prestigious Stanford University Graduate School of Business, where he studied for his Master of Business Administration (MBA). This blend of technical and business-oriented education has equipped him with a unique perspective on the intersection of technology and user experience.
Throughout his career, John has consistently demonstrated his ability to blend analytic rigor with innovative solutions. His role has often extended beyond management into mentorship, as evidenced by his work as an angel investor and scout for various startups, helping to nurture the next wave of entrepreneurs. This includes serving as a Founding Venture Partner at Contrary and advising startups such as Kore Baseball Products.
Community Engagement and Personal Interests
Beyond his professional pursuits, John is an active member of his community and embraces his roles as a husband and father to three boys. His passion for cycling and golf showcases his appreciation for both competitive sports and outdoor activities, allowing him to maintain a balanced lifestyle. His personal interests reflect his values of perseverance and dedication, traits he undoubtedly brings to his professional endeavors.
Notable Leadership Roles
In his impressive career, John has held several notable positions that highlight his managerial and leadership skills. He was a co-founder and CEO at Deferred MBA Consulting, where he specialized in strategic consulting for MBA aspirants. His extensive background also includes impactful roles as a Private Equity Analyst at Peterson Partners and as an Analyst at Album VC, contributing to the financial growth and operational strategies of various companies.
John has also contributed to community-oriented projects through various leadership roles, including his participation in Google's Community Leaders Program where he engaged with initiatives aimed at fostering entrepreneurship and innovation.
Conclusion
In summary, John Koelliker epitomizes the modern entrepreneur with a wealth of experience, a strong educational background, and a commitment to empowering others. Through his leadership at Leland and previous roles at influential tech companies, he has developed a keen ability to drive product growth and operational excellence. His journey, both personal and professional, serves as an inspiration to many aspiring entrepreneurs and professionals in the tech industry.
Highlights
Watching this video and reading these stories made me feel sad and determined.
Sad that so many young people are going to college, only to apply for thousands of jobs endlessly and never hear back.
Sad that AI seems to have created more problems in the hiring system (so far) than it has solved.
Sad that students and young professionals are feeling so discouraged, disheartened, and disillusioned with a system that hasn't set them up for success.
Millions of these people are on Leland already. They are coming to our coaches and asking for help. They are sharing their stories in our community. They are learning AI, preparing for interviews, and doing everything they can to break through.
We take that trust seriously. And next week, we'll be releasing a series of new features to support them in even deeper ways.
Excited and determined to bring some hope to this disillusion generation of job seekers.
Watch the video here, if interested: https://t.co/nMZXvPP7nV
The Brewers just won the World Series with the 19th-highest payroll in baseball.
Our family has become big Cooper Pratt fans this year (Brewers rookie shortstop) because he shares our faith and his 8 yo cousin is on my son's baseball team.
I’ve been fascinated by a smaller market team being so dominant. So I looked into it.
Some interesting call outs:
- Milwaukee went 103-59, the best record in baseball, at $125M. The Mets spent $358M, nearly 3x that, and finished 74-88.
- The Brewers swept the Dodgers in the NLCS. The Dodgers spent $322M.
- Tampa Bay reached the World Series at $90M, 26th of 30. Two of their best hitters each made under $800K this year.
- Milwaukee’s top two starting pitchers are making close to the league minimum.
- 5 of the 10 highest payrolls missed the playoffs. 3 of the 10 lowest made it.
Pat Murphy, Brewers manager, after the Dodgers sweep: “They may have a bunch of Hall of Famers, but we have a bunch of gamers. And the gamers won this week.”
Sure, paying for world-class talent can lead to amazing results. But so can recruiting a bunch of gamers who have a chip on their shoulder and play as a team.
Congrats to the Brewers.

