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John Kreicbergs
General Manager at Propaganda3
Professional Background
John Kreicbergs is an accomplished musical educator, writer, and digital marketing expert who has dedicated his career to the intersection of music, technology, and communication. Originally hailing from the vibrant city of Chicago, John moved to Kansas City at just eleven months old and has ever since embraced the Midwest, shaping his identity as a quintessential Midwestern individual. His eclectic musical interests, deeply rooted in his early influences—from The Beatles to Tchaikovsky—have guided his journey through both academia and professional life.
John is not only a proficient musician with a Bachelor of Arts in Music and a Bachelor of Music in Clarinet Performance from Truman State University but has also expanded his intellect by attaining a Master of Music in Musicology from Northwestern University. His academic pursuits have given him a unique perspective on various musical styles, particularly a passionate focus on Soviet-era Russian composers and a keen interest in pop culture.
As a freelance writer, he has made significant contributions to national music publications, such as 'Down Beat,' and has engaged with local entertainment alt-weeklies like 'The Pitch' in Kansas City and the 'Riverfront Times' in St. Louis. His ability to weave music with cultural commentary has made him a respected voice in the industry.
Currently, John serves as the General Manager at Propaganda3, where he utilizes his vast expertise to implement digital strategies, ensuring that his clients and internal teams are aligned and moving forward in harmony. His innovative approach sets a standard in mobile development, online media campaigns, and search engine optimization. In this role, he keeps his finger on the pulse of the ever-evolving digital landscape, embracing new technologies to maximize outreach and engagement.
Education and Achievements
John Kreicbergs' educational foundation is anchored by his dual bachelor's degrees from Truman State University, positioning him at a crossroads between extensive musical knowledge and academic excellence. His subsequent Master’s degree from Northwestern University not only deepens his expertise in musicology but also exemplifies his commitment to understanding music on a profound level.
Throughout his career, John has worn many hats, exhibiting leadership and creativity in the realms of digital strategy and creative marketing. He has held several key positions, including Director of Digital Strategy at Meers Advertising and Account Supervisor roles at both Bernstein-Rein Advertising and VML. His entrepreneurial spirit was evident when he co-founded RKO Workshop and served as President at Kid Rocket Studios, showcasing his ability to drive innovation and collaboration within teams.
In addition to these roles, he has also worked as a consultant at Digital Evolution Group and as an Account Manager at Barkley, where he further honed his skills in digital marketing and strategy. Each combined experience solidifies John’s reputation as a well-rounded professional with a comprehensive understanding of both artistic and commercial endeavors.
Achievements
Over the years, John Kreicbergs has made invaluable contributions that combine his deep-rooted love for music with his marketing acumen. His freelance writings, which have appeared in prominent music publications, reflect his passion for music criticism and the cultural implications surrounding it. Having reviewed and discussed various artists and compositions, his work recognizes the intersection of artistry and the business behind music.
As a leader at Propaganda3, John ensures that his teams not only adhere to but thrive under digital marketing metrics and online media initiatives. His specialty in areas such as email marketing, social media management, and website development reinforces his significant role in shaping successful campaigns for his clients.
John’s diverse background firmly establishes him as a dynamic force within the fields of music and marketing, one that continues to expand through creativity and a commitment to excellence. His unique ability to connect with audiences both through the written word and through strategic execution sets him apart as an innovator in the digital marketing landscape.
Education and Achievements
John Kreicbergs has an impressive educational background that laid the foundation for his success. He earned both a Bachelor of Arts in Music and a Bachelor of Music in Clarinet Performance from Truman State University. Following this, John continued his pursuit of excellence by obtaining a Master of Music in Musicology from Northwestern University. This robust academic experience provided him with a firm grounding in musical theory and history, with a notable focus on the music of Soviet-era composers, which deeply influenced his understanding and appreciation of various musical styles.
Achievements
Throughout his career, John has achieved numerous accolades, particularly in the field of music journalism. His contributions to national music publications underscore his reputation as a thoughtful critic and writer, as well as a knowledgeable figure in the music industry. Notable publications in which he has written include 'Down Beat,' 'The Pitch,' 'Riverfront Times,' and 'The Westword.'
In the digital marketing domain, John's various leadership roles have allowed him to make a substantial impact across multiple organizations. As the General Manager at Propaganda3, John has played a crucial role in implementing successful digital strategies, ensuring stakeholder alignment, and fostering an environment where creativity thrives.
Moreover, John's entrepreneurial ventures, including serving as President at Kid Rocket Studios and co-founding RKO Workshop, illustrate his ability to turn innovative ideas into reality, driving creative processes in a hands-on manner. Each role he has undertaken adds to his robust portfolio as a multifaceted professional, with a unique emphasis on the synergy between music and digital marketing.
In summary, John Kreicbergs is not only a Midwestern native with a deep appreciation for music that spans genres and decades, but he is also a passionate professional who merges his musical expertise with cutting-edge digital strategies to foster growth and engagement in today's fast-paced environment. Whether through his insightful writings, leadership in digital strategy, or innovating marketing campaigns, John continues to inspire and resonate within the fields he occupies.
