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John Lacy

CEO at Burton Snowboards

John Lacy is the Chief Executive Officer of Burton Snowboards, a leading company in the snowboarding industry. He has been with Burton since 1997, starting in rider service and progressing through various roles, including Chief Product Officer and President, before becoming Co-CEO in 2018 and then the sole CEO in February 2020.124

Career Highlights

  • Tenure at Burton: Lacy has held multiple positions at Burton, including:
    • Chief Executive Officer (February 2020 - Present)
    • Co-Chief Executive Officer (October 2018 - February 2020)
    • President (December 2015 - October 2018)
    • Executive Vice President / Chief Product Officer (May 2013 - December 2015)
  • Leadership Impact: Under his leadership, Burton has focused on enhancing direct-to-consumer sales and navigating challenges in the retail landscape. His efforts have contributed to significant financial performance improvements and inventory management.23

Educational Background

Lacy holds a Bachelor of Science in Finance and Banking from Appalachian State University, where he studied from 1994 to 1997.4

Vision and Goals

In his role as CEO, Lacy aims to empower Burton to continue its legacy while adapting to the evolving market landscape. He emphasizes collaboration with Donna Carpenter, the company's owner and chair of the board, to uphold the brand's heritage and advocate for snowboarding as a sport.234

Overall, John Lacy's extensive experience and leadership at Burton Snowboards position him as a pivotal figure in the snowboarding industry.

Related Questions

What are John Lacy's main responsibilities as Co-CEO of Burton Snowboards?
How did John Lacy rise through the ranks at Burton Snowboards?
What impact has John Lacy had on Burton's financial performance?
How does John Lacy's leadership style differ from Donna Carpenter's?
What are the future plans for Burton under John Lacy's leadership?
John Lacy
John Lacy, photo 1
John Lacy, photo 2
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Location

South Burlington, Vermont, United States