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John Leonard
Social Impact Leader
John Leonard is the Head of Diversity and Social Impact at Optimizely, a company that provides website and mobile A/B testing and personalization solutions for leading brands.12 With over 30 years of experience in social impact across public, private, and nonprofit sectors, Leonard has established himself as a leader in corporate social responsibility and diversity initiatives.2
Career at Optimizely
At Optimizely, Leonard has played a crucial role in developing and implementing the company's social impact programs:
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He manages Optimizely.org, the company's social impact initiative that helps nonprofits leverage data-driven insights to optimize their online presence.1
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Under his leadership, Optimizely employees have donated $260,000 to nonprofits over a five-year period.3
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Leonard has been instrumental in promoting the use of Optimizely's products for social good, such as providing discounted services to nonprofits like charity
, which has resulted in significant improvements in online fundraising.1
Expertise and Impact
John Leonard's expertise extends beyond his role at Optimizely:
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He has a strong background in diversity, equity, and inclusion (DEI) initiatives, as well as corporate social responsibility (CSR) and environmental, social, and governance (ESG) practices.3
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His work focuses on leveraging technology and business assets to create positive social change and support nonprofit organizations.1
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Leonard is known for his ability to develop partnerships between corporations and nonprofits, creating mutually beneficial relationships that drive social impact.1
Education and Location
John Leonard is a graduate of Cornell University and is currently based in San Francisco, California.24 His extensive experience and education have positioned him as a respected figure in the field of corporate social responsibility and diversity leadership.
Highlights
It’s interesting to see the current right-wing outrage over DEI (diversity, equity and inclusion) and ESG (environmental, social and governance) initiatives in Corporate America. As someone who has led DEI and ESG for years, I can tell you: most companies have no such programs and those that do, dedicate a tiny portion of their budgets and staffing to them (and these are often the first to be cut when layoffs occur).
Companies pursue DEI and ESG not out of some so-called “woke” ideology. They do it to increase profits, because the market (investors, consumers and employees) increasingly demand it. Studies consistently find that more diverse and socially responsible companies produce greater returns for shareholders.
Didn’t the politicians and pundits vilifying DEI and ESG used to decry government telling companies how to run their businesses?
#dei #esg #csr #socialimpact #diversity #environment
Today, more than forty Optimizely senior leaders attended a live training on Unconscious Bias from Paradigm, one of the world’s leading DEI consultants. This is the first in a series of trainings to enable employees to build a more diverse and inclusive workforce. I’m proud to work at a company that’s taking concrete action to address systemic bias and empowering leaders to think in new ways.
Laura Thiele Alexander Atzberger
