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John (J.D.) Lineen

Senior Director, Engagement Lead at Bristol Myers Squibb

John (J.D.) Lineen is the Executive Director of Omnichannel Strategy for Cardiovascular (CV) at Bristol Myers Squibb (BMS). He has extensive experience in digital marketing and omnichannel strategies, particularly within the pharmaceutical industry.

Professional Background

Lineen has over 20 years of experience, focusing on creating digital-centric customer experiences. Before joining BMS, he held various leadership roles, including:

  • Senior Vice President of Marketing at Digitas Health: Here, he managed major pharmaceutical brand clients and was instrumental in driving account growth and new business pitches.

  • Director of Digital Marketing at AstraZeneca: He led a team that developed integrated healthcare professional marketing programs.

  • Global Multi-Channel Marketing Lead at GSK: In this position, he was responsible for deploying digital solutions across numerous markets, significantly increasing engagement metrics.

Current Role at Bristol Myers Squibb

As Executive Director, Lineen is responsible for developing and implementing omnichannel strategies that enhance engagement with healthcare professionals, patients, and payers. His work involves leveraging digital tools to improve customer experiences and drive business growth within the cardiovascular segment.123

Lineen's approach combines a strong global perspective with an Agile mindset, allowing for innovative solutions in a rapidly changing healthcare landscape.12

Highlights

Apr 9 · linkedin

🌟 Director, Omnichannel Strategist | Neuroscience | Join BMS! 🧠 If you're passionate about building omnichannel strategies and leveraging cutting-edge approaches to design personalized customer experiences, we have the perfect opportunity for you. Join us on our meaningful mission to change the lives of patients and make a difference. Apply now and be a part of our team! #OmnichannelStrategy #Neuroscience #BMSemployee

Jan 13 · linkedin

I’m happy to share that I’m starting a new position as Executive Director, Omnichannel Strategy (CV) at Bristol Myers Squibb!

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John (J.D.) Lineen
John (J.D.) Lineen, photo 1
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Experience

Senior Director, Engagement Lead (Immunology & Cardiovascular) at Bristol Myers Squibb (August 2021 - Present)
Lead, Engagement & Channel Planning at Bristol Myers Squibb (July 2020 - September 2021); Head of Digital Media & Planning at Bristol Myers Squibb (February 2019 - July 2020); Full-Time MBA Advisory C at McKinsey & Company (June 1999 - August 1999)

Location

Greater Philadelphia