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John Lucchetti
Music Marketing Strategist - Artist Management Consulting - Project Development - Web3
For over 15 years I have helped professional musicians and organizations grow their businesses through marketing strategy, business development, and strategic partnerships.
I partner with clients to form intelligent plans that create momentum and I advise them how to maximize their royalties and fees through long-term strategic planning. The same principles that govern artist-fan relationships translate to helping brands build and maintain customer loyalty.
After studying Jazz Guitar at The University of North Texas, a hand injury led me to work on the business side of the Music Industry. Being surrounded by world-class musicians at university solidified my desire to collaborate with the best creative minds and my true gift is serving as a trusted bridge between art and commerce.
My experience as Vice President of Client Partnerships at Oniracom provided a birds-eye view of how customized strategies can be effective across hundreds of top-tier clients. While there, I cultivated a network of proven leaders spanning Music, Technology, AR/VR, Film, Television, Live Events, Non-profits, and more.
I founded Green Room Strategy as part of my personal mission to support professional artists and entrepreneurs who impact our culture in a positive way.
Co-managing the legendary Alan Parsons showed me how to orchestrate multiple high-stakes projects while working through concert video (DVD), album releases, contract negotiations, marketing, eCommerce, live streams, and events.
Over the years I have had the pleasure to work with global clients such as; 5x Grammy-Winner William Lee Golden (Oak Ridge Boys), Jack Johnson, The Santa Barbara Bowl, Bishop Lamont, The Lobero Theater, Warner Music Group, AEG, Johnny Irion, SONOS, Shelterbox, UCSB, Simon Novsky, Rudresh Mahanthappa, as well as, Edge and Node.
I co-founded Santa Barbara Records as a purpose-driven record label focused on creating a rising tide of career sustainability for artists and generating meaningful cultural impact on California's Central Coast.
I collaborate with clients to refine their target audience, optimize their web presence to attract the right fans, and deploy marketing & advertising campaigns to move those fans from casual connections to dedicated ambassadors. Additionally, I work holistically with strategic partners to ensure that clients put the proper business infrastructure in place to protect their intellectual property and collect all of the money owed to them.
If you would like to learn more about Green Room Strategy, connect with me at [email protected]
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