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John-Luke Laube
Creative & Branding Strategy Designer
Professional Background
John-Luke Laube is a seasoned designer and strategic thinker who excels at transforming visionary ideas into impactful realities. With extensive experience in design and marketing, John-Luke brings a unique blend of creativity and analytical skills to every project. His commitment to client success is reflected in his philosophy: "My client's success is my success." Throughout his career, he has collaborated with various organizations, from startups to established firms, making substantial contributions that drive growth, enhance brand messaging, and elevate user experiences.
John-Luke's career is characterized by his diverse roles across leading organizations. As the Creative & Strategy Designer at John Luke, he spearheads innovative design solutions while ensuring alignment with overarching business strategy. Previously, he served as Art Director and Founder of his own agency, where he led projects that garnered industry recognition and accolades. His role as UI/UX Designer and Co-Founder at Slap further solidified his expertise in user experience design, allowing him to create engaging digital interfaces that resonate with users.
Education and Achievements
John-Luke's educational background contributes significantly to his professional prowess. He studied Business, Management, Marketing, and Related Support Services at Seth Godin's altMBA program, which instilled a strong foundation in entrepreneurship and innovative thinking. His pursuit of knowledge continued at the University of Pennsylvania's prestigious Wharton School, where he focused on Entrepreneurship/Entrepreneurial Studies, further enriching his business acumen and strategic insight.
In addition to his scholarly pursuits, John-Luke holds a Platinum Multimedia Artist Certification in Web/Multimedia Management and Webmaster from the Lehigh Career Technical Institute (LCTI). He also has a background in technical education from Lehigh Carbon Community College (LCCC) and Emmaus High School (EHS), which has equipped him with a broad understanding of design and technology fundamentals.
Notable Projects
Throughout his career, John-Luke has worked on numerous key projects that showcase his design and strategic capabilities:
- Allentown City: Developed a microsite and advertising campaign for the city's revitalization efforts, helping to boost community engagement and interest.
- Bantu Coffee: Contributed to an award-winning Harvard Innovation project, focusing on unique branding and user engagement strategies.
- VAST: Played a pivotal role in establishing a startup NGO aimed at fighting sex trafficking in Pennsylvania, where his contributions made a significant social impact.
- Worthwhile Wear: Instrumental in the organization's rebranding effort, resulting in a combined social media following of over 15,000.
- GIIC: Contributed to the foundation of the world’s first cyber policy organization, focusing on critical information infrastructure.
- TheOilClub.com: Invoked a successful launch that quickly surpassed online sales of competing oil companies in the area.
- AMC - American Millwork & Cabinetry: Helped facilitate a growth from 16 to over 50 employees, establishing the company as a leading mill-working firm on the east coast.
These projects not only reflect John-Luke's versatility as a designer but also his ability to drive business results through innovative marketing strategies.
Conclusion
John-Luke Laube sets himself apart in the competitive fields of design and marketing by marrying his artistic flair with strategic business insights. His extensive educational background paired with his hands-on experience equips him to tackle complex challenges and elevate brands in meaningful ways. Through his commitment to excellence and client-focused approach, John-Luke continues to make significant strides in shaping the future of design and strategy, helping visionaries realize their dreams and fostering innovative change across various industries.
