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John Maffei

Data Driven Exec, Builder of stellar organizations

John Maffei is the Chief Executive Officer at The Collective Data Solutions, a company that specializes in providing premium privacy-first data feeds, advanced AI segmenting for audiences, and first-party audience enrichment.2 With over 15 years of executive experience in the software industry, Maffei has established himself as a seasoned leader in the tech sector.1

Professional Background

Prior to his current role at The Collective Data Solutions, John Maffei held positions at several notable companies:

  • Matcherino.com
  • INRIX
  • City Grid Media

These experiences have contributed to his extensive knowledge in the software and data industries.3

Current Role

As the CEO of The Collective Data Solutions, Maffei is likely responsible for:

  • Overseeing the company's strategic direction
  • Driving growth and innovation in privacy-focused data solutions
  • Managing relationships with key clients and partners
  • Ensuring the company's products meet the evolving needs of the market

Location and LinkedIn Profile

John Maffei is based in Kirkland, Washington.3 His LinkedIn profile can be found under the username "johnmaffei"1, where professionals can connect with him and learn more about his career trajectory and expertise in the software and data industries.

Highlights

Jun 18 · linkedin

I’m excited to announce that I am the new CEO of Collective Data Solutions. CDS is one of the largest independent consumer data aggregators in the world.

With data sourced from more than 50 different suppliers and brought together in a unified, deduplicated, and hygienic format, CDS currently serves ad tech companies as they contend with supporting identity needs in a cookie-less future, publishers as they look to enrich their first-party data to make their inventory more merchandized, and brands as they seek to understand footfall into locations that matter to them.

CDS is a wholly owned subsidiary of Kochava, the leader in connected device attribution and measurement. The businesses operate separately and no data from Kochava customers is used as part of the CDS offering.

I’m excited by the opportunities that CDS provides our customers. We can help marketers reach their ideal audiences seamlessly and cost effectively, enhancing Return on Ad Spend. We can give companies greater insights into the ideal location for their next brick-and-mortar or their next digital product offering. We can help hedge funds to understand company and market trends. We can help a political campaign reach their likely voters more quickly. The use cases we are able to support are endless and have me so excited about this opportunity.

Thank you to Charles Manning for the opportunity to drive the next chapter of CDS and to Brian Cox for your leadership of CDS over the last five years. Brian has been instrumental in supporting me during this transition and growing CDS to where it is today!

Over the next few months, I’m prioritizing meeting with customers to understand their data needs and how data helps them be more competitive. I would love to chat with any of you about the role of data in your job or industry and ways we could enhance our offerings to make you more successful.

Please ping me and let’s reconnect.

John

Charles F Manning Brian Cox Kochava

Dec 1 · linkedin

Matcherino is looking for a gift card partner that operates globally. We'd love some recs from my network. Michael Pinkham

Related Questions

What are John Maffei's key achievements at The Collective Data Solutions?
How did John Maffei transition from FAA to The Collective Data Solutions?
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John Maffei
John Maffei, photo 1
John Maffei, photo 2
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Location

Greater Seattle Area