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John McDonald

Group CMO

John McDonald is the Group Chief Marketing Officer (CMO) and Head of Brand Management at UBS, a position he has held since January 2023.12 He is a seasoned marketing executive with extensive experience across renowned organizations. Prior to joining UBS, McDonald served as SVP of Global Integrated Marketing and Communications at Mastercard, where he led Global Brand, Digital, and Creative capabilities.2

McDonald's career highlights include:

  1. Co-founding xCheck in August 2016, focusing on revenue growth for Airlines, Hotels, and Cruise Lines.2
  2. Executive Vice President at Digitas North America, leading the American Express account.2
  3. Global Client Lead at WPP for United Airlines.2
  4. Leadership positions at British Airways and Ogilvy.2

At UBS, McDonald has spearheaded significant initiatives, including:

  1. Launching UBS's largest brand campaign since 2015, titled "Banking is our craft," which represents one of the most substantial brand investments in the bank's recent history.3
  2. Collaborating with Publicis Group and brand consulting firm Prophet on this large-scale project.3
  3. Focusing on conveying UBS's values of trust, expertise, and passion through the concept of craftsmanship.3

McDonald holds a degree in British Politics and Legislative Studies from the University of Hull.2 He is based in the Zürich Metropolitan Area4 after moving from New York to Switzerland in 2023.1

Highlights

Nov 16 · theorg.com
John McDonald - Group CMO at UBS - The Org
John McDonald - Group CMO at UBS - The Org
Jan 23 · finews.com
UBS Launches Large-scale Brand Campaign - finews.com
UBS Launches Large-scale Brand Campaign - finews.com
Jan 23 · ubs.com
UBS launches new global brand campaign “Banking is our craft”
Dec 8 · finews.com
Changes Afoot on UBS's Marketing Team - finews.com
Changes Afoot on UBS's Marketing Team - finews.com

Related Questions

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John McDonald
John McDonald, photo 1
John McDonald, photo 2
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Location

Zürich Metropolitan Area