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John Miglautsch

📈 Fractional CMO - fluent in CFO - daily LIVE - Direct Marketing News & Opinion

John Miglautsch is a seasoned Direct Marketing Consultant currently associated with Gloria Gates CARE. He is also the President and founder of Miglautsch Marketing, Inc., based in Hartland, Wisconsin, where he has been active since 1990. His firm specializes in database marketing systems and consulting services for direct marketing clients across North America and Europe.12

Professional Background

  • Experience: John has over 38 years of experience in direct mail and catalog marketing. He has played a pivotal role in launching several catalog companies and has expertise in predictive modeling, customer analytics, and database marketing strategies.2
  • Leadership Roles: He has held significant positions such as President of the Wisconsin Direct Marketing Association and Executive Director of the International Society for Strategic Marketing. He has also been recognized as Direct Marketer of the Year by the Wisconsin DMA.12

Contributions and Achievements

  • Public Speaking: John is an international speaker and author, frequently sharing insights on topics like BIG data and direct marketing. His presentations have been featured at various industry seminars across the United States and internationally.1
  • Publications: He authored "Spinning Straw Into Gold: A Guide to the Magic of Turning Data Into Money" and contributed to prominent direct marketing literature.12

Skills and Specialties

John Miglautsch's specialties include:

  • Predictive Modeling
  • Customer Data Analysis
  • Database Development
  • Direct Marketing Consulting
  • Catalog Circulation Management

He is known for his ability to leverage data to identify profitable customer segments, thereby enhancing growth and profitability for his clients.2

Highlights

Aug 2 · linkedin

Is it NATURAL or LEARNED?
#Olympics Update - 51-year-old Turkish athlete and master sergeant of the Turkish army, Yusuf Dayik, shot with a pistol without special equipment and won a silver medal: "I didn't need special equipment. I am a natural marksman." @runews

As a pioneer in machine learning, I have tried many times to pass along the ability to 'see' behind the numbers. I have known people who can but I have never elevated someone who could not.

If your Marketing seems 'flat' perhaps you need to look for someone who doesn't need special equipment - a natural marketer (with some well earned medals).

Jul 29 · linkedin

Great Story from Adam Ryan - This might be the best Paris 2024 story: Zeng Zhiying made her Olympics debut at 58-years old. Born in China, she is now representing Chile in table tennis because of an incredible journey. At age 18, she expected to go to the Olympics for her birth country, China, as one of the best players in the world. But then table tennis changed out the two-sided paddles, and her game was thrown off. She never made the team and became incredibly frustrated with the sport. She retired from the game as a player at age 20. Shortly after, she moved to Chile and coached various table tennis teams. Then, in 2000, she decided to get a “real job” and step away from the game. For 20 years, she didn’t play. Then, in COVID, she bought a table and started playing again. She made it a goal to make the 2024 Olympics representing Chile. And, at age 58, she did it! The human brain is crazy powerful, and it can prevent us from continuing something we love or help us persevere through times when the odds are heavily stacked against us. What an inspiration to follow your dreams. from @AdamRy_n

Related Questions

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John Miglautsch
John Miglautsch, photo 1
John Miglautsch, photo 2
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Location

Hartland, Wisconsin, United States