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John Perella

Marketing Effectiveness Leader ⧫ Optimization ⧫ Analytics

John Perella is an expert marketing effectiveness leader with a profound 23 years of experience across various industries. He excels in building high-performance teams and is skilled in Market Mix Modelling, Attribution, CRM, Budget Optimization, and Business Forecasting. John's passion lies in leveraging data and analytics to solve complex business problems, steer strategies, discover revenue streams, and achieve quantifiable outcomes on local, regional, and global scales. As a dependable business partner, he advises advertising and marketing stakeholders by simplifying analytics for practical decision-making. With a deep understanding of the marketing landscape, including digital advancements and GDPR implications, John is well-versed in the end-to-end process from planning to measurement. Additionally, he holds leadership roles in renowned committees like ISBA Insights & Effectiveness steering committee and IPA’s Effworks Advisory Board.

John Perella
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Location

London, England, United Kingdom