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John Potter

Technology Leader, Consultant and Advisor on Internet Media and Advertising Technology

John Potter is a seasoned technical leader with a wealth of experience in digital media, advertising, and commerce. His expertise lies in technology strategy, programmatic advertising, and performance revenue platforms. He has a strong background in various digital content delivery aspects, such as generative AI, video, SEO, mobile web, and mobile applications. John is well-versed in mergers and acquisitions, particularly in technical assessment, technology integration, and team integration. He is highly regarded for his thought leadership in revenue optimization for publishers, specializing in server-to-server header bidding, machine learning, and programmatic advertising for revenue performance enhancement. John Potter is known for his business-oriented approach to technology leadership, efficiently translating business strategies into technological solutions and leading high-performing technical teams.

John Potter
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Location

Redwood City, California, United States