Sign In

John Pritchard

Founder of Pala - B Corp - Multi award winning ethical and sustainable eyewear brand - Creating positive impact - Speaker on sustainable business start-up

Professional Background

John Pritchard is a visionary entrepreneur and the dynamic founder of PALA, a brand that is at the forefront of sustainable eyewear. With a firm belief in the power of purpose-driven brands, John established PALA with a clear mission: to create high-quality, long-lasting eyewear while actively contributing to environmental conservation and social betterment. Under his leadership, PALA has developed a remarkable line of sustainable sunglasses that not only reflect a commitment to high-fashion but also address critical social issues by supporting life-changing vision projects throughout Africa. John's journey illustrates how fashion can be a catalyst for social impact, melding style with a strong sense of responsibility to the planet and its people.

Education and Achievements

While specifics about John Pritchard's educational background are not detailed, his entrepreneurial spirit and commitment to creating a brand that prioritizes purpose over profit speak volumes about his dedication and passion. John's achievements through PALA demonstrate a deep understanding of the fashion industry coupled with a robust environmental ethos. His ability to blend aesthetics with sustainability is a testament to his innovative thinking and forward-looking approach. PALA is dedicated to bringing together design and social responsibility in the realm of eyewear, showcasing John as a leader who not only envisions a better future but actively works towards it.

Achievements

Since its inception, PALA has received accolades for its sustainable and ethical approach towards fashion. By weaving a narrative of environmental stewardship and social equity into the very fabric of the eyewear, John Pritchard and his team have made significant strides in raising awareness about the importance of sustainability in the fashion industry. Their products are designed for those who recognize the impact of their choices while staying stylishly on-trend. PALA’s motto, 'Wear. Love. Give,' encapsulates the brand's philosophy and John’s commitment to making a positive difference in the world. Under his guidance, PALA has not only launched a compelling product line but has also engaged in meaningful initiatives that uplift communities and promote eye health across Africa, fostering a culture of giving back that resonates deeply with consumers today.

Highlights

Jan 24 · linkedin

Yes, I have been quiet recently, and there is good reason.

I’ve been preparing the new version of me.

Hopefully something that AI won’t be able to replicate.

Following the sale of Pala to the good folk over at Coral Eyewear, I took a short time afterwards to reflect on my next steps. I knew where I wanted to be heading, but I wanted to take short pause first before making that decision.

I set Pala up to create social impact, to support eyecare in parts of Africa. I also thoroughly embraced the challenge of seeking out ways to run a business and create a product that minimised impact on this planet.

Those remain my two greatest passions – people and planet. It is where I want to invest my future and I feel well equipped to help other SME’s like Pala to be a ‘business for good’.

I will have far, far greater impact empowering multiple businesses to ‘be better’ than I ever could have with Pala, and for me, that is a thoroughly exciting prospect!

So announcing my new consultancy, illume – shining a light on world of sustainability strategy and supporting SME businesses through their planning, B Corp certification and impact reporting.

If you know of a company that may want my services, then please do get in touch. I’m ready to embrace the challenge, even if not the January sea temperature!

www.illume.eco

Many thanks.

Related Questions

How did John Pritchard come up with the idea for PALA Eyewear?
What inspired John Pritchard to focus on sustainable sunglasses?
In what ways does John Pritchard measure the social impact of PALA's vision projects in Africa?
What challenges has John Pritchard faced in building a purpose-driven brand like PALA?
How does John Pritchard envision the future of sustainable fashion?
John Pritchard
Add to my network

Location

Greater Brighton and Hove Area