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John Quillan
I help Brands Develop exceptional Marketing
John Quillan is a seasoned professional with a strong background in media strategy, communications, lead generation, and brand positioning.
He specializes in developing and executing communications plans, evaluating and optimizing campaigns, and creating high-impact content strategies for early-stage companies.
With expertise in data-driven market research and analysis, John excels at nurturing leads, crafting compelling brand stories, and implementing smart inbound marketing tactics.
His toolset includes ActiveCampaign, Google Analytics, Facebook Ads, and a range of other platforms to drive results.
Formerly holding key positions such as Chief Marketing Officer, Growth Marketing Manager, and Co-Founder at various organizations, John is now active in the London startup scene, bringing his growth expertise to the forefront.
Highlights
Never underestimate the power of Distribution
You’ve got a great product but your business is stale.
You feel like PRODUCT is the problem, and focusing only on perfecting the product BUT TO WHAT END?
If your mentality is "My product will speak for itself"
Well, sorry to disappoint - but you are not doing enough!
Coming back to a research I did on Binance`s growth and aggressive marketing, I think It will be very useful to take a few chapters out of their book.
CZ CEASED EVERY OPPORTUNITY TO PROMOTE BINANCE.
Relentlessly. Vigorously. Ferociously.
He knocked on every door, and if one door closed, he opened ten more.
If your customers don`t come flocking to you after one paid Instagram ad and all you do is keep blaming the product
TIME TO CHANGE THE FOCUS.
Just take a look on what I found out.
CZ used all the marketing techniques he could think of, approached every angle in existence:
He paid thousands of people in more than 50 (!) countries, called "Binance angels", to run telegram chats sending the message "CZ is here to make us all rich!"
He did not only spread his message among potential clients but whole governments: He visited Uganda to kickstart Binance’s Africa business. He attended a dinner at Britain’s parliament to discuss digital currencies. He hiked in the Alps in Liechtenstein with the owner of a local crypto exchange.
Good product can generate higher profit margins than a great one if you REACH OUT TO PEOPLE ANY WAY POSSIBLE.
The conclusion I came to: organic virality is great but don’t stay silent thinking your product will market itself for you.
Speak, reach out, become mainstream, be visible - use discounts, bonuses.
Invest in your efforts, and the results will come.
But the reward will be tenfold.
Have ever wondered how BINANCE took over the world in only 6 months?
Recently I`ve been pondering this question and I came across a gem I just HAD to share.
Lo and behold - the BIBLE OF BINANCE:
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman, Chris Yeh and with a foreword by Bill Gates himself.
Why is this one book so important, you can ask?
Well, because Zhao used it HIMSELF and we know about it from private telegram chat made public, not from any promotional speech!
Right before starting his venture, he sent this book to his closest circle, saying " It applies to us". And he followed it religiously.
If you want to grow BIG and grow FAST this book is for you! (and, of course, if you have balls of steel to pull off "ride or die trick")
If saying "starting a business is like jumping off a cliff and building a plane on the way" scares you, what would you feel if I said " Push the gas pedal before the plane is even finished!"?
That’s the key to success of Binance! They dived in and only sped up on their way, ready to battle any challenges on the way. Create new strategies on the way. Figuring everything out ON THE WAY! I would say, they built a few planes on their way!
You can think of all the problems they had with regulations and all the hardships they encountered because of this business model. But I will just say:
Binance would never exist any other way.
It would be outpaced, crushed by competition because It wouldn’t be able to keep up with the progress and ended up on cemetery in a company of other "promising" start ups.
If your anxieties and over-thinking tells you that you have time and you can scale gradually, I guarantee: you are already behind.
The world is changing lighting fast and the pace of new technology emerging is unmatched to anything before. Play it safe and, well, you snooze - you lose.
Paypal, Amazon, Google - all used this business strategy. While Tumblr, a leviathan of 10s` , failed to implement this strategy on time and was replaced by Pinterest.
That's a very simplistic view just to give you a glimpse.
I`ll dive deeper into how specifically Binance implemented the business model and how they operate within it so STAY TUNED!
PS. Maybe I`ll dig deeper into Paypal and Amazon and other giants who grew exponentially due to this trick/ What do you think? Anybody curious to see behind the scenes and know the real price of success?
#success #binance #china # #startups #strategy
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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