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John Ratkowiak
Digital Production Intern at RPA - Art Director Apprentice at The Workshop - Hussman School Ambassador - Honors Student at UNC Chapel Hill
Professional Background
John Ratkowiak is an enthusiastic and creative individual deeply engaged in the world of storytelling and advertising. Currently pursuing a Bachelor of Arts in Advertising and Public Relations from the esteemed Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill, John's passion for communication and creativity has guided him through a diverse range of experiences in the advertising domain. His journey began in his childhood, where he embraced different forms of artistic expression – whether it was captivating audiences on stage, sketching unique designs, or capturing moments through photography. These formative experiences ignited a lifelong dedication to storytelling, which he eagerly channels through various mediums.
Throughout his academic career, John has embraced numerous professional opportunities that have enriched his skill set and honed his craft. His recent position as a Digital Production Intern at RPA allowed him to further develop his talents in production and project management, providing him practical insights into the intricacies of advertising campaigns. John's previous role as a photographer at Coulture Magazine showcases his versatility in visual storytelling and understanding of current trends in media. Additionally, his experience as a Hussman School Ambassador highlighted his commitment to fostering a sense of community within the university, while playing a vital role in promoting the school’s mission.
John's involvement with the North Carolina Fellows program in the 2023 Cohort represents a significant step in his professional development. This prestigious program, which gathers emerging leaders from various fields, allowed him to network with like-minded individuals and enhance his leadership capabilities. John's work as an Admissions Ambassador further exemplifies his dedication to service, as he contributed to the promotion of the university's programs and assisted prospective students in their educational journeys. His role as a Social Media Intern in the Office of Undergraduate Admissions further attests to his proficiency in digital communications, where he creatively stimulated interest in the university's offerings and events.
In addition to these roles, John has undertaken extensive coursework in both graphic design and interactive media at the Hussman School, enhancing his technical skills in creating engaging visual content. His collaborative project with Ponysaurus Brewing Company as an Advertising and Public Relations Researcher allowed him to integrate practical research methodologies into real-world applications, demonstrating his capacity to analyze and generate impactful advertising strategies. Lastly, as the Social Media Chair for Qué Rico Premier Latin Dance Team, John exhibited his leadership potential, effectively engaging audiences and promoting events through creative digital strategies.
Education and Achievements
John Ratkowiak is currently pursuing a double major in Advertising and Public Relations and Media and Journalism at the University of North Carolina at Chapel Hill. His commitment to excellence in his education has not only provided him with a strong foundation in the theories and practices of storytelling and communications but has also opened avenues for real-world experience and application.
His time at the Hussman School of Journalism and Media has been especially formative. Through rigorous coursework, he has developed strong skills in not just advertising theory but also practical application, including art direction, production techniques, and experience design. The engagement with various projects has been instrumental in helping him develop a keen understanding of the dynamics of the advertising space and how impactful storytelling can influence audiences.
John's educational journey has also included invaluable experiences beyond the classroom. Participating in diverse organizations, he has become a well-rounded professional with insights into different facets of media and advertising. His graphic design coursework has helped him refine his visual storytelling capabilities, while his interactive media studies have equipped him with skills to thrive in today’s digitally-driven advertising landscape. With courses tailored towards real-world applications, John is well-prepared to tackle the challenges faced in modern advertising.
Achievements
- Digital Production Intern at RPA: Gained hands-on experience in digital production, collaborating on impactful projects with a leading advertising agency.
- Photographer at Coulture Magazine: Developed a portfolio that showcases a strong eye for detail and an understanding of visual media in print.
- Hussman School Ambassador: Acted as a liaison between the university's journalism school and prospective students, showcasing his commitment to community engagement.
- North Carolina Fellow, Class of 2023 Cohort: Engaged with a prestigious fellowship that brought together emerging leaders, enhancing skills in leadership and networking.
- Social Media Chair at Qué Rico Premier Latin Dance Team: Effectively promoted events through innovative social media strategies, connecting with various audiences and building community awareness.
- Researcher at Ponysaurus Brewing Company: Conducted essential research that informed advertising strategies, demonstrating the application of academic knowledge in real-world scenarios.
Overall, John Ratkowiak embodies the spirit of creativity and dedication to storytelling, blending his passion for artistic expression with his academic and professional pursuits in the fields of advertising and public relations. His journey is just beginning, and with his impressive background and zeal for exploration in advertising, John is sure to make a significant contribution to the industry in the years to come.
