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John Reid

Senior Vice President, Client Partner at Merkle

John Reid is an experienced marketing, sales, and relationship management executive with a strong focus on people-driven success. His career spans across various leadership roles in reputed organizations like Merkle, The Hartford, Reid Marketing & Consulting, and ADVO, Inc (Valassis). John's expertise lies in relationship management, sales leadership, business development, strategic planning, and cross-functional teamwork.

With a background in BA Marketing & French from Franklin & Marshall College, John has showcased his skills in integrating marketing and sales strategies, driving innovation in program solutions, and excelling in client relationship management. He has a strategic and passionate approach that has led to highly developed competencies across multiple areas such as process improvement, project management, leadership, media mix optimization, and direct marketing strategies.

His experience includes roles like Senior Vice President, Insurance & Wealth Management Portfolio Lead, Senior Vice President Client Partner, and Vice President Client Partner at Merkle. Prior to Merkle, John held positions as Assistant Vice President Marketing and Director of Marketing at The Hartford. Additionally, he founded Reid Marketing & Consulting, and held various Vice President and Regional Marketing roles at ADVO, Inc (Valassis). John's career has been characterized by a focus on P&L management, database marketing, product development, direct mail strategies, and ROI/response analysis.

John Reid can be contacted via email at [email protected] for collaborations, speaking engagements, or networking opportunities.

John Reid
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Location

Greater Hartford