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John Ridd

Merrell Ridd Limited | Nonexecutive Director & Fractional Advisor

John Ridd is an accomplished technology innovator with a wealth of experience in the field of Deepfake detection and verification. With a background as a founder at Eviid and expertise in video workflow for the insurance sector, he has led the development of cutting-edge technology to distinguish between human-made and machine-generated alterations. John has a strong entrepreneurial spirit, having successfully built and exited Eviid, revolutionizing claims processes and reducing process times for insurers globally. His market expertise extends to his current role at HomeSure, where he plays a key role in AI risk management systems, market evaluation, funding strategies, and strategic structuring. Passionate about promoting trust and transparency, John champions the use of verifiable media in business workflows. With over two decades of experience at Merrell Ridd and a portfolio of two international patents, he has a proven track record of identifying and capitalizing on new market opportunities.

John Ridd
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Location

Altrincham, England, United Kingdom