Sign In

John Rougeux

VP Marketing Strategy at BombBomb

John Rougeux is a dynamic marketing professional and entrepreneur with a rich background in strategic marketing, category design, and business growth. Here's a comprehensive overview of his professional journey:

Professional Background

Current Roles:

  • VP of Marketing Strategy at BombBomb (2020-2022)
  • Founder of Flag & Frontier, a consultancy helping growing B2B companies
  • Partner at Category Design Advisors
  • Co-Founder and Podcast Host of Category Thinkers

Career Highlights

Entrepreneurial Ventures

John has a strong entrepreneurial track record, most notably:

  • Co-founder and CMO of Causely, Inc. (2013-2017), where he:
    • Built the world's first SaaS platform for SMBs to generate referrals using cause marketing
    • Recruited over 6,000 SMBs
    • Raised more than $2 million for charity
    • Led the company to be named #1 Place to Work in Kentucky in 2016

Corporate Roles

  • VP Marketing, North America at Skyfii (2018-2019)
  • VP Marketing Strategy at BombBomb (2020-2022)
  • VP Marketing at BlockSpaces (July 2022 - February 2023)

Expertise and Focus

Key Areas of Expertise::

  • Category Design
  • Strategic Marketing
  • Content Strategy
  • Business Consulting
  • B2B Growth

Notable Achievements

  • Co-host of the B2B Growth podcast
  • Product Marketing Certified by Product Marketing Alliance
  • Completed Reforge Marketing Strategy program
  • Completed IDEO U's "Leading for Creativity" course

Personal Background

  • Based in Colorado Springs, Colorado
  • Married for 16 years
  • Father of four daughters

John is particularly known for his work in re-humanizing business communication through innovative marketing strategies and his expertise in category design, helping companies differentiate themselves in competitive markets.

Highlights

Sep 8 · linkedin

"If you don't nail the story... none of the other stuff will matter."

Don't take it from me. Take it from Dave.

If you're the CMO, then you have one job before all others.

👉 Get your team aligned around your brand's story.

Then figure out the rest.

====

P.S. if you're a CMO or VP Marketing who needs to get your team aligned on your story, I can help you get there a lot faster (and with a lot fewer sleepless nights). DM me and I can share more. ✌️

Aug 31 · linkedin

How I help founders quit being the bottleneck to growth...

Founders have a superpower.

They can convince strangers to become customers in a way that looks like magic. 🧙

• Founders know exactly why they started their company. • They know what problem they're solving. • They can see what's different about their product. • What's special.

That's why they are so critical to the early stages of growth.

But at a certain point, they hit a bottleneck. ✋

And they can't talk to every customer in the pipeline.

So what happens instead?

• New sales hires try to replicate the founder's success (they can't) • Marketing tries to capture the founder's POV on the website (it's a miss) • Content attempts to re-capture the magic (it's boring)    And those next 100 customers become a lot harder to get than the first 100.

It's frustrating because it can feel like you're losing momentum instead of gaining it.

=====

Here's the thing... it's nobody's fault.

Sales and marketing teams aren't mind readers. 🔮

And most founders are too close to the business to get ideas out of their heads in a way their teams can understand (without writing a 5,000-word manifesto).

What do their teams need instead?

👉 𝗔 𝗰𝗹𝗲𝗮𝗿, 𝘂𝗻𝗮𝘀𝘀𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗩𝗶𝗲𝘄 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗯𝘂𝘆𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗴𝗶𝘃𝗲 𝗮 𝗱𝗮𝗺𝗻.

Written down, and fully adopted by sales and marketing.

When you get your POV locked in like this, it's the foundation for everything you say to buyers.

It's like capturing that "founder magic" in a bottle.

=====

That's where I come in.

My superpower is helping executives like founders capture what makes their business so special – and equip their teams to take that POV forward.

When that happens, it's a beautiful thing.

✅ Founders no longer have to handle every sale. ✅ They don't have to worry about what sales says to customers. ✅ And they can stop fretting over what marketing puts on the website.

Everyone is locked in - and equipped for growth.

======

Are you a founder who wants to get out of your team's way?

DM me with "magic" and I'll share more. ✌️

Related Questions

What is Category Design, and how does John Rougeux apply it at BombBomb?
How did John Rougeux's experience at Causely influence his approach at BombBomb?
What are some key strategies John Rougeux uses for marketing growth at BombBomb?
How did John Rougeux's entrepreneurial background shape his career in marketing?
What are some notable achievements of John Rougeux in his marketing roles?
John Rougeux
John Rougeux, photo 1
John Rougeux, photo 2
Add to my network

Location

Colorado Springs, Colorado, United States