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John Scheer

Building and evolving brands

John Scheer is the Chief Creative Officer at Herman-Scheer, a strategic brand consultancy focused on fostering connections in businesses. Since 2010, Herman-Scheer has been reshaping the business landscape with a blend of heart, instinct, positivity, and boldness. John's passion lies in understanding the intricate relationship between brands and individuals, especially in the realm of health and happiness. His career philosophy revolves around embracing challenges to ignite innovation and believes that a blend of intuition and daring creativity is key to crafting compelling brand experiences.

Highlights

Mar 29 · linkedin

“What if the periodic table and the Pantone book had a baby?”

Now, that’s a great hook. And what was shorthand for briefing the packaging design in the development of the The Absorption Company. brand.

Exciting to see it as the title of the feature picked up by DIELINE last month too.

Give it a read and let me know what you think of the design: https://lnkd.in/gbw98pPW

As Rudy Sanchez phrases it, “every formulation has a color palette inspired by function and flavour.”

Thanks DIELINE for the feature 🙏

Jan 23 · linkedin

The Trough...

It's a place all creatives & builders know too well but, many may not know it has a name.

It's a place we go to in our minds after working on something for a while.

What starts as a "Hell yeah!" turns into a "What the hell am I doing?"

This statistically significant pattern in the lifecycle of creative work is The Trough.

A natural part of the process -- we have found that the best way out is to raise your hand, let a collaborator know, and talk through it.

Get that fresh perspective to talk you off the proverbial ledge.

Oh and a walk outside is nice too...

Our team has found that simply giving the dreaded feeling a name, it has helped us get through it.

Chapin Herman Allison Escott Adam Brown Danny Solomon Taylor Hartfield Taylor Renee Haynes Jonny Edwards Meria Ogawa Jethro Leynes Alix Marson Astrid Nathasya Effendy Jennifer Harn Erin Miller Rachel Topf Gus Esselstyn Margaret Biebel Franziska Silber Inbal Ranan Allen Park Jessica Huang Mandie Stanton

John Scheer
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Location

Marina del Rey, California, United States