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John Stetson

Private Investor

John Stetson is the Chief Executive Officer of Stoner's Pizza Joint, a position he has held since June 2020.2 He initially became involved with the company as a franchisee in 2019, opening his first store in Fort Lauderdale, Florida.3 Impressed by the brand, Stetson rapidly expanded his involvement, opening seven more units in just nine months.3

In 2020, Stetson acquired the company, becoming both CEO and owner.3 His background includes managing a private equity firm, Sunset Bay Capital, LLC, based in Fort Lauderdale, Florida.2 Under his leadership, Stoner's Pizza Joint has grown significantly, currently operating 50 units with plans to open 15 more in the coming year.13

Stetson's approach to franchising is notably franchisee-friendly. He has implemented policies such as charging only 5% royalties, not charging for advertising and marketing, and passing rebates back to franchisees.3 His management style is described as hands-on, with a focus on maintaining brand standards and providing strong support to franchisees.3

Prior to his role at Stoner's Pizza Joint, Stetson had little experience in the pizza or quick-service restaurant industry. However, he was attracted to the brand due to its lower investment requirements compared to larger franchises and its competitive average unit volume (AUV).3

Highlights

Stoner's Pizza Joint burns bright as it grows
Stoner's Pizza Joint burns bright as it grows
Stoner's Pizza Joint burns bright as it grows
Stoner's Pizza Joint burns bright as it grows
Jul 29 · youtube.com
Marketing Masters with John Stetson of Stoner's Pizza - YouTube
Marketing Masters with John Stetson of Stoner's Pizza - YouTube

Related Questions

How did John Stetson transition from private equity to leading Stoner's Pizza Joint?
What are John Stetson's key marketing strategies for Stoner's Pizza Joint?
How has John Stetson's leadership impacted the growth of Stoner's Pizza Joint?
What challenges did John Stetson face when opening new locations for Stoner's Pizza Joint?
How does John Stetson balance his role as CEO with his franchisee responsibilities?
John Stetson
John Stetson, photo 1
John Stetson, photo 2
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Location

Fort Lauderdale, Florida