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John Tegner
Senior Manager, Product Marketing at The Trade Desk
John Tegner is a product marketing professional currently working at The Trade Desk in London, England. He has an extensive background in digital marketing, technology, and product strategy.
Professional Experience:
- Currently serves as Director of Product Marketing at The Trade Desk (May 2021 - Present)
- Previously held the role of Senior Manager, Product Marketing at The Trade Desk (March 2019 - May 2021)
- Has worked in various product marketing and technical roles at companies like:
- MUSO
- Quantcast
- Sizmek
- Microsoft Advertising
Educational Background:
- Completed a Certificate in Management Essentials from Harvard Business School Online in 20201
- Holds a Postgraduate Diploma in Business Intelligence and Analytics from Westminster University (2012-2014)1
- Earned a B.A. in English/European Literature and Music from Essex University (1991-1994)1
Skills and Expertise:
- Experienced in go-to-market strategy
- Product adoption and marketing
- Digital transformation
- Technical account management
Languages:
- Speaks Japanese1
John Tegner has built a career focused on digital marketing, product strategy, and technology consulting across multiple industries in the United Kingdom.12
Highlights
Decisioned media leverages data and AI to make buying decisions for ad placements in real time. This helps you to deliver more targeted, relevant advertising – at a better price. Best of all, it’s likely to lead to a better experience for audiences and more cost-effective campaigns for you. Through the power of decisioned media-buying advertisers can shift from cost-centric to value-centric strategies, focusing on impactful engagement and intelligent price discovery for a more dynamic advertising landscape.
#DecisionedMedia #WeAreTheTradeDesk
Case Study Spotlight: WhatsApp's Customer-Centric DOOH Strategy with The Trade Desk
When it comes to engaging customers in today's digital landscape, efficiency and relevance are key. WhatsApp's challenge was not only to introduce its new features, but to ensure they were seen by the right eyes, at the right time.
In partnership with their advertising agency, Spark, and with the insights of The Trade Desk, a strategic approach to Digital Out-of-Home (DOOH) advertising was crafted.
Central to this strategy was The Trade Desk's innovative Audience Reach Percentage (ARP) feature. With this technology, WhatsApp was able to:
- Target over 700 screens across strategic locations from business districts to transport intersections.
- Dynamically adjust budget allocation based on real-time outdoor audience movement.
- Deliver an outstanding 87% uplift in reach compared to non-targeted baseline.
Dive deeper into the transformative capabilities of The Trade Desk's latest innovations around Omnichannel DOOH and its potential to enhance your brand's reach and engagement by exploring the full case study:
#TheTradeDesk #OmnichannelDOOH #DOOHDecisioning #AudienceFirstDOOH #CustomerSuccessStories #Spark
