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John Tigg

EVP, Global Buyer Development & GM International

John Tigg is a highly experienced executive and commercial leader, renowned for building successful teams and businesses in the advertising industry, particularly in the ad technology sector.

With 20 years of expertise in delivering ad tech solutions to global media agencies, agency holding companies, and digital video publishers, John has a proven track record in collaborating with major broadcasters and telcos in Europe.

Specializing in deploying advanced technology platforms for addressable and programmatic CTV, as well as Identity Graph solutions, John Tigg's career has been defined by innovation and forward-thinking strategies.

John Tigg's educational background includes a BA Hons in French and Politics from Newcastle University and attendance at Ampleforth College.

Throughout his career, John has held key roles in several prominent organizations, including serving as EVP, Global Buyer Development & GM International at Yieldmo, GM, International at Yieldmo, Executive Director at TiggSystems.com, and various leadership positions at Cadent, Noddus, SUGGESTV LTD, Videology, Inc., TidalTV, Yahoo! UK, and Ciao GmbH.

In March 2022, John Tigg joined Yieldmo to lead the integration of machine learning and AI in creative optimization for advertisers and publishers worldwide, further cementing his commitment to driving innovation in the advertising technology landscape.

Highlights

Jun 17 · linkedin

Check out this job at Sheep Inc.: Marketing Manager

May 30 · linkedin

We are incredibly excited to be hosting our first Yieldmo AI innovation summit on Thursday 13th June at the amazing Mandrake Hotel in Fitzrovia. We'll be hearing from the incomparable Dr Alex Connock, exploring how AI is transforming marketing, advertising and media; we have an all star panel including Lucia Mastromauro, James Gilbertson, Zuzanna Gierlinska and our very own Mark McEachran; and we may have some cool new products to announce as well 😉 . If you're interested in coming along please DM me - space is extremely limited. #ai #creative #advertising

John Tigg
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Location

United Kingdom