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Jolande Hoiting-van Erkel
Global Media, Digital Marketing & eCommerce Director at Perfetti Van Melle
Carlo Schreurs is a professional with extensive experience in digital marketing and eCommerce, currently serving as the Global Media, Digital Marketing & eCommerce Director at Perfetti Van Melle, a leading global confectionery company. His role involves overseeing the company's digital marketing strategies and eCommerce initiatives, enhancing brand visibility and consumer engagement across various platforms.
Background and Education
Carlo Schreurs has a solid educational foundation, including a Master's degree in Engineering from the University of Leuven in Belgium. His career spans several industries, showcasing his versatility and adaptability in dynamic environments.
Career Highlights
- Perfetti Van Melle: As the Global Director, Schreurs is responsible for integrating digital marketing efforts with traditional media strategies to maximize reach and effectiveness.
- BESIX Group: He has also held significant roles within BESIX, where he focused on innovation and strategic alignment in contracting businesses.
Professional Network
Carlo is active on LinkedIn, where he connects with professionals across various sectors, reflecting his commitment to networking and collaborative growth in the industry. His profile indicates a strong focus on leveraging digital tools to drive business success.
Overall, Carlo Schreurs exemplifies leadership in digital marketing and eCommerce within a global context, contributing to Perfetti Van Melle's growth and innovation in the confectionery market.
Highlights
Success is sweeter when shared 🫶
Feeling privileged and blessed to be working alongside so many talented and passionate Perfetti Van Melle colleagues around the world!
Thanks to my amazing team and the support of my Group colleagues, I was lucky to host our Digital & Media Summit in Amsterdam this week. We’ve enjoyed a packed agenda full of inspiration, innovation, practical tools, valuable conversations, sharing of learnings and FUN!
Special thanks to Bouke Lukkien, Wavemaker and my team Sander Fauth Lieke van Ekert Skye L. Hugues Leydier Delavallade Mohsin Nizam Zaheer Markus Vischer and Carin de Nijs and Roel Nouws
Lorenzo Argnani Gianmaria Pasqual Gemma Granocchia Moises Leiferman Fiona Zhong Gaurav Soni Dave Brosens Ellen Goddé Marcus Panhota Sonia Depoilly Lila Mouhoubi elzilene moraes Jordi Rosell Silva Britta Schoo BAHAR GOKCE MESE Claudia Weber Cornelia Wiprächtiger-Mätzler Quynh Nguyen Sinatra Carneiro Bernat Corbera Vidiella Marios Tirkides Sandie Roos Nattanan Sermchuvitkul Jana T. Panos Tasioulis Michal Kasperski Claudia Moesker Martin Höfling Ana Khmiadashvili Jennifer Hernandez Plata Darya Yanouskaya Rafael Z. Christian Camps Sophie Swagemakers Ayşegül Şen Annette Breure Rudolf Koukol Florine Boellen Mauro Terzi Davide Campi Alexander Prokofyev Arun S. Julie Chevignon Job Heijboer
Wrapping up my annual leave with a laugh and a tear… Because it also means there’s only one week left before I'll leave FrieslandCampina. Yes it feels it’s the right time for me to leave, but it’s so very bitter sweet now the end is near….
I can’t thank enough all the great people and partners for all the joy, trust, learning experiences and achievements over the years. FrieslandCampina has offered me so much opportunities and growth, both in my career as in my personal development. It litteraly feels like I’ve grown up here - and in a way I did… Getting married and giving birth to the two most amazing daughters. While also having a strong career, always backed up by great (often female) leaders!
Now it’s time to spread my wings and step out of the warm bath that has given and grown me so much over the past 12 years. I’ll miss my super talented team, the awesome DMI and global media community and all the people I was lucky to work with at FrieslandCampina.
Per the 1st of September I’ll start on my new adventure at Perfetti van Melle as Global Media & Digital Marketing Director. The coming week will be though, saying goodbye to a chapter in my life that has brought me so much… Thanks to all the great (ex-)people and partners at FrieslandCampina, I’ll miss you deeply ♥️
Loïke Stelwagen Marloes Schulte Vanessa van Leusden Carola Boer Sylvia Martens Leonoor Schrijen Lesley Cordial Sjoerd Jagersma Huib Bouma Sheyenne Sim Pleun de Vet Anna Goede Fahimeh Rostami Cambition Live Jan Philippa
