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Jolyon Varley
Co-Founder @ OK COOL 🌏 Sharing all things culture, content & creativity.
Jolyon Varley is a Co-Founder at OK COOL, a highly creative content studio known for converting subcultures into engaging content for top-tier brands like Nike, Gucci, and Disney.
Having a keen eye for cultural trends and a passion for blending high and low elements, Jolyon and his team at OK COOL have established themselves as leading strategic and creative partners for major players like TikTok and Meta.
With a background in studying at King Edward VI School and Hereward House, Jolyon Varley has also co-founded several other ventures like 15Folds, SLATE, A Tale of Three Cities, and NEVERBLAND.
His interests lie in exploring counter culture, youth energy, and the convergence points of different social strata in creating compelling content that resonates with varied audiences.
Jolyon invites those eager to delve into the marketing realm, elevate their brand content, or be part of innovative agency work to connect with him for valuable insights and potentially exciting collaborations.
Highlights
THIS is the most important ad TikTok has made to date.
Why?
👉 TikTok has dominated the younger demographic. 👉 It's perceived as a space for trends, dances and memes.
To keep growing...
It NEEDS to appeal beyond Gen Z.
So, they tapped into a game-changing insight:
👉 People are bored of old-school search engines 👉 They crave real, human answers
This ad is TikTok’s play to position itself as the solution.
Redefining it:
From a fun distraction ➡️ to a legit discovery tool.
A space where genuine connections and REAL insights thrive, setting the stage for the evolution of search.
The question is...
Are they successfully reshaping perceptions?
Let me know what you think👇
♻️ Repost if you found this helpful.
👋 I’m Jolyon, founder of OK COOL. I drop insights into content, culture + creativity daily at 7:30 EST. If you wanna stay in the loop, hit the bell on my profile 🔔
I wish they'd taught this in school:
The most successful people aren't the smartest. Or even the hardest workers in the room.
They're the ones...
Who turn their PASSION into a PROFESSION.
Think about it:
- What did you obsess over when you were 16?
- What do you do when you procrastinate?
- Where does your mind go when you daydream?
That's the thing you should be doing with your life 🤷
My rabbit holes tend to be:
🛹 Watching skateboard videos on Thrasher. 👓 Reading up on counter-cultural niches on Substack. 📖 Exploring language and narrative through novels. 🎧 Taking music recs then deep-diving the genre. 📚 Digging into the art of business and personal growth.
And today...
Those things are the DNA of OK COOL.
↳ They fuel our creativity. ↳ Shape our culture and vision. ↳ Connect our content to the right people.
And honestly...
⚡️The MORE I lean into the things I care about. ⚡️ The BETTER my business seems to do.
Wild, right?
So, next time you catch yourself procrastinating...
Pay attention.
Your passion might just unlock the next big move in your career 🪐✌️
♻️ Repost if you found this post insightful. 💚 Follow me, Jolyon for all things creativity, culture and content.
