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Jon Berbaum
Creating competitive advantage through research, design, and custom software for mission-driven companies.
Professional Background
Jon Berbaum is an accomplished digital strategist and the President of Highland, a prominent digital experience agency based in Chicago. With a robust career spanning over 20 years, Jon has played an instrumental role in leading Highland's evolution into a powerhouse that specializes in understanding customer needs and creating cutting-edge digital products. Under his leadership, the Highland team, composed of innovative strategists, skilled designers, meticulous researchers, and talented developers, has successfully launched over 268 digital products, marking a significant footprint in various industries.
Since joining Highland 12 years ago, Jon has embraced a multitude of roles within the company, showcasing his versatility and commitment to the organization. Jon's ascension to the presidency in 2017 marks a milestone in his journey, allowing him to shape the company's strategic direction and influence the digital solutions offered. By implementing methodologies such as Jobs-To-Be-Done research, rapid prototyping, Lean Startup principles, and agile development, Jon ensures that Highland turns innovative ideas into successful digital products.
Education and Achievements
Jon Berbaum’s educational journey includes a Master of Divinity (MDiv) from Northern Seminary. His academic background is further complemented by a Bachelor of Arts (B.A.) obtained from Wheaton College. While his education has equipped him with theological insights, it is his unique combination of pastoral experience and strategic thinking that has truly distinguished Jon in the digital landscape.
Beyond his current roles, Jon has actively contributed to various organizations and professional communities. He served as a Group Facilitator for the Chicago Design & Innovation Roundtable, fostering collaboration and innovation among peers. Prior to becoming President, he excelled in several key positions within Highland, including Managing Vice President, Director of Client Engagement, and Client Engagement Manager. His journey started as the Pastor of Youth and Family Ministries at First Baptist Church of Fairbury, where he honed his skills in community engagement and leadership.
Notable Collaborations
Jon’s strategic leadership has led Highland to partner with a host of customer-centric organizations across sectors. Highland solutions have positively impacted numerous mid-market companies and Fortune 500 enterprises, significantly in healthcare, financial services, and education. Jon is proud to have worked with mission-driven organizations such as Make-A-Wish America, Morton Arboretum, and the Children’s Hospital of Wisconsin. These partnerships underscore his commitment to serving genuine human needs through innovative digital experiences.
Expertise and Methodology
At Highland, Jon implements advanced methodologies including Jobs-To-Be-Done research to deeply understand customer needs. Agile development and Lean Startup methods allow his team to efficiently navigate the complexities of product development from inception to launch. The combination of these approaches has been vital in ensuring customer satisfaction and delivering effective digital solutions that resonate in the marketplace.
Community Impact
Jon's extensive experience has positioned him as a thought leader in the digital experience realm. His approach is not just about business; it's also about creating a workplace where people can thrive and contribute meaningfully. Jon believes in fostering an environment that encourages innovation while focusing on the needs of the community. His passion is evident in the quality of work produced at Highland and the positive reviews from clients, exemplified by the words of Bipin Jayaraj, CIO of Make-A-Wish America, who praises Highland for its genuine approach and expertise.
Contact Jon Berbaum
Jon welcomes connectivity and encourages conversations about digital strategy and community impact. He is open to networking opportunities via email at [email protected] or through LinkedIn. As someone who bridges the gap between faith and technology, Jon Berbaum exemplifies how diverse experiences weave into a cohesive leadership style that inspires those around him.
