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Jon Carmen

Serial Entrepreneur, Senior Leadership Executive, Experience Scaling High Growth Technology Companies, Digital Strategy

Jon Carmen is the Founder of BrightWebConsulting, a company specializing in native advertising. Based in Buffalo, New York, he has established himself as a serial entrepreneur and a pioneer in the field of native advertising, focusing on platforms like Taboola, Outbrain, and Yahoo Gemini. BrightWebConsulting has extensive experience in user acquisition, lead generation, eCommerce, and digital strategy, spending significant resources on native ads to achieve high conversion rates for various clients, including startups and Fortune 500 companies.123

Carmen's expertise is highlighted by testimonials from clients who commend his attention to detail and valuable guidance in navigating native advertising strategies.1 His professional background includes various roles that contribute to his deep understanding of digital marketing and advertising.4 On LinkedIn, he actively shares insights related to advertising and marketing trends, showcasing his engagement with the industry.35

Highlights

Aug 31 · linkedin

Native Advertising is having a bit of a moment. Advertisers are not finding the scale they once could with FB/IG under massive competition and shrinking DAU. Google is super expensive, but works well if you can dial it in. Native is a blue ocean. Native allows you to reach customers when they are not on social media.

Native also increases the performance of your other channels. When you start advertising on Native, your Social, Search and Amazon if applicable, start to perform better.

The best advertisers for Native are ones with a proven funnel and product that already perform on other platforms (FB/IG etc)

Native also does well historically with products or services that have wide mass appeal or can be considered an impulse buy.

#advertising #google #amazon #nativeadvertising #nativeads #performancemarketing

Related Questions

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Jon Carmen
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Location

Buffalo/Niagara, New York Area