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Jon Carpenter
American politician
Jon Carpenter is the Chief Executive Officer of Comscore, Inc., a media measurement and analytics company. He has a robust background in the media and technology sectors, characterized by a strong operational focus and strategic insight aimed at driving growth and profitability.
Career Background
Before becoming CEO in July 2022, Carpenter served as Comscore's Chief Financial Officer starting in November 2021. His previous experience includes significant roles as CFO at Publishers Clearing House, where he was instrumental in transforming and expanding the digital business through both organic growth and mergers and acquisitions. Additionally, Carpenter held senior divisional CFO positions at Nielsen, Sears Holdings, and NBC Universal. He began his career in finance with General Electric, participating in their Financial Management Program.132
Education and Personal Life
Carpenter earned a Bachelor of Arts in Economics from the University of Vermont. He resides in Connecticut with his wife and two young children.12
Under his leadership, Comscore is focused on evolving its measurement solutions and adapting to the rapidly changing media landscape, emphasizing innovation and customer-centric strategies.43
Highlights
Today's news that Comscore, Inc. has been granted conditional certification in the JIC’s cross-platform currency certification program is a welcome announcement, and I’m happy to share it with our clients and the industry. It is affirmation of our methodology and big data measurement approach, which already serves as currency for a multitude of local and national clients, including JIC members.
We believe the industry needs more robust measurement standards as we move to a cross-platform world, and we are excited to invite brands and agencies to take this opportunity to discover more about Comscore’s cross-platform capabilities. #JIC #currency #mediameasurement #comscore
I applaud Warner Bros. Discovery for leading the charge to bring choice in media measurement to their brand and agency partners.
Today’s announcement that Warner Bros. Discovery is partnering with Comscore, Inc. as an alternative currency for the 2023-2024 TV Upfront will power marketplace demand for greater transparency, consistency and interoperability.
It highlights an important pathway forward for the future of currency in our industry. Read the details at https://lnkd.in/eyV-bixr
#mediameasurement #currency #comscore
