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Jon Deaner

Omnichannel Marketing & Digital Experience Leader >> I turn vision into action to elevate brands, revenue, loyalty | GTM, brand, growth, CRM | ecommerce, lifestyle, health, wellness | 30x marathoner 📈🏃‍♂️

Professional Background

Jon Deaner is a distinguished marketing and customer experience executive with a relentless passion for creating value for customers across various sectors. He embodies the philosophy that "when the customer wins, everyone wins,” a belief that has guided him throughout his career. Jon's professional journey reflects a consistent commitment to bridging the art of storytelling and design with the science of data analytics and technology.

With a rich portfolio that includes premier lifestyle brands such as Mastercard, Godiva, and Dunkin’, and leading health and wellness companies like WebMD and AbbVie, Jon has successfully developed and executed innovative marketing strategies that drive growth, enhance brand equity, and foster consumer loyalty. His career showcases a robust blend of in-house roles, agency positions, and consultancy work, further enriching his expertise in the field.

Throughout his career, Jon has led transformative brand marketing and customer experience initiatives, adapting to the evolving landscape of marketing. He utilizes his extensive background to launch successful digital and phygital campaigns while emphasizing the importance of deep consumer insights to identify new markets and innovative engagement strategies. Jon has collaborated with some of the most influential brands and talents in the industry, consistently delivering customer delight and brand growth.

Education and Achievements

Jon Deaner's educational foundation is equally impressive. He graduated with a Bachelor of Science in Advertising from the esteemed S.I. Newhouse School of Public Communications at Syracuse University. This rigorous academic experience provided him with essential skills in communication, marketing strategies, and consumer behavior analysis.

To further enhance his expertise, Jon pursued a Digital Marketing Executive Certificate from the SC Johnson College of Business at Cornell University. This advanced program equipped him with contemporary digital marketing techniques and a deeper understanding of the digital landscape, arming him with the tools needed to thrive in today’s competitive environment.

Notable Work Experience

Jon's career trajectory is marked by notable positions involving leadership and innovation across multiple esteemed organizations:

  • Vice President of Marketing at JND Marketing: In this role, Jon leveraged his strategic vision to enhance client relationships and boost their market presence.
  • Head of Brand and Customer Marketing at HealthCare.com: Jon was instrumental in shaping the brand’s customer experience strategies, significantly enhancing customer engagement and satisfaction.
  • Consultant Roles for AbbVie and Enfamil Nutrition: Jon utilized his expertise in customer experience and innovation to drive growth strategies for both companies, proving his value as a long-term strategic marketing consultant.
  • Head of Marketing and Ecommerce at Chelsea Clock: He developed data-driven ecommerce strategies that elevated the brand’s online presence.
  • Customer Relationship Marketing / Subscription Product Marketing at Keurig Green Mountain, Inc.: Here, Jon focused on enhancing customer loyalty through innovative subscription services and marketing initiatives.
  • Senior Account Director at DXagency: Jon’s leadership on the Mastercard account showcased his ability to integrate marketing strategies with client needs effectively, driving measurable results.
  • Digital Marketing Consultant at Bliss World: He guided Bliss World in optimizing their digital initiatives, enhancing their online engagement with customers.
  • Senior Director of Marketing at WebMD: Jon played a vital role in brand positioning and strategic marketing management within the health information space.
  • Director of Online and Database Marketing at Madison Square Garden Entertainment Corp.: His contributions helped augment online revenue streams and enhance customer acquisition strategies.
  • Director of CRM and Loyalty at Godiva Chocolatier: Jon advanced Godiva’s loyalty programs and customer relationship management practices to foster long-term connections with consumers.

Achievements

Throughout his extensive career, Jon has demonstrated remarkable successes in several key areas:

  • Interdisciplinary Approach: Jon's ability to interlace insights, strategy, creativity, data, and technology has resulted in comprehensive marketing campaigns that resonate with consumers. His formula for success emphasizes collaboration and execution, focusing on customer delight and brand loyalty.
  • Consumer Insights: His dedication to conducting deep dives into consumer and industry insights has paved the way for innovative market strategies, ensuring engagement and satisfaction.
  • Leadership and Team Development: Jon has effectively led cross-functional teams, instilling an environment of creativity and collaboration that results in exceptional marketing

Highlights

Apr 4 · linkedin

Customer Centricity + Health/Wellness = Just what the doctor ordered! 👩‍⚕️ 👍

In addition to inventive marketing and digital transformations, I’m passionate about the power of elevating customer experience (across all industries).

And when CX comes together with health and wellness (more of my passions) and can help improve people’s health outcomes, that’s the ultimate combo!

Of course, by putting the customer in the center of business practices, it's not just the customers who benefit; employees can experience heightened job satisfaction and companies can realize increased growth, brand equity, customer loyalty, and more.

This piece about CVS Health’s journey towards becoming “one of the most consumer-centric organizations in healthcare” is full of great insights about what they've been working on with Deloitte Digital.

👉 A few examples: Infusing a customer focus into the corporate culture and linking CX results to executive bonuses 💼, leveraging data and customer sentiments to get a full consumer view and resolves issues 📈, augmenting web and call center activities with seamless service escalations 📞, creating an integrated approach across brands/touch points 🌐, and lots more.

https://lnkd.in/eHCQ4tbN

#cx #customerexperience #patientexperience #healthcare #digitalhealth

Related Questions

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What innovative marketing solutions has Jon Deaner implemented at leading brands?
In what ways has Jon Deaner's educational background influenced his marketing career?
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What strategies does Jon Deaner employ to enhance customer loyalty and retention?
How has Jon Deaner's work with healthcare companies shaped his approach to consumer marketing?
What role does data analytics play in Jon Deaner's marketing strategies?
How has Jon Deaner's philosophy of 'customer wins' influenced his leadership style and team dynamics?
Jon Deaner
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Location

Boston, Massachusetts, United States