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Jon Elhardt
CEO and Co-founder
Jon Elhardt is a strategic business leader and sales enablement expert with a background in client services and project management.
He holds a Master of Business Administration (MBA) in Leadership and Change Management from DePaul Driehaus College of Business and a Bachelor of Arts (BA) in Business Administration and Management from St. Ambrose University.
Jon has held various key positions in different organizations including Co-Founder and CEO at Tendril LLC, Principal Consultant at HartLed Solutions, VP of Sales at Edlio, LLC, and Adjunct Professor Of Business at Santa Monica College.
His experience also includes roles such as Vice President of Sales, Sales Manager, and Business Development Manager at various companies like Acquirent, Extract Systems, Directions Training Center, AvePoint, and CareerBuilder.com.
Jon Elhardt's professional journey also includes a stint as a Regional Sales Manager and Senior Team Lead at AvePoint, as well as roles as Team Lead, Senior Account Manager, and Intern Network Administrator in his early career at CareerBuilder.com and Trading Technologies.
Passionate about customer engagement and leveraging technology for sales acceleration, Jon Elhardt is known for his expertise in sales enablement and strategic business leadership.
Highlights
I thought this was a pretty good overview of the news last week....
Many prospective customers and VCs often ask me the question of how and if phone calls are still relevant as part of an outbound sales strategy - We at Tendril LLC, our customers, and me personally ( for reasons that are obvious to anyone who knows me) strongly believe that phone call outreach has been and will continue to be one of the most effective ways to have live conversations with prospects.
It is the shortest path with the highest yield. That's not to say it isn’t difficult. To be effective it takes a skill that can be learned but is challenging, so many people have abandoned the call for something less effective but more predictable and scalable...email.
With the recent announcements by Google and Yahoo and the rules/regulations being passed against EMAIL we are predicting a significant impact to companies relying solely on email for lead generation.. For those of you not in the loop check this link for the new guidelines -
https://lnkd.in/gGr5uXEe
In summary, the threshold for the amount of spam that is reported has been significantly reduced and the risk of that impact on the health of a company's domain needs to be considered. Put another way, if your outbound strategy is relying on email only or doesn’t include phone calls, you might want to rethink your strategy for 24’ depending on the volume of cold emails your teams are sending.
Ill do the math for you, if you send 5000 emails and 15 of them are marked as spam, game over.
Our customers are one step ahead and have already committed themselves to this strategy, hedged their risk, and are seeing the results of their sales teams having more conversations and are enjoying its impact on their new business pipeline by using dialing platforms like Tendril Connect.
For those of you still on the fence, give us a try, you might be surprised with the results!
#sales #coldcalling #salesenablement #outboundsales
