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Jon Franklin

Chief Executive Officer at World Pro Ski Tour and Ski Racing Media.

Jon J Franklin is the Chief Executive Officer of the World Pro Ski Tour (WPST) and Ski Racing Media, leading the revitalization of professional dual slalom ski racing globally. Appointed in May 201914, he oversees the WPST’s expansion, including events at premier venues like Aspen, Vail, and Bear Valley, and its broadcast partnerships with CBS Sports and Outside TV.47

Background and Career

  • Early Career: Began at IMG Media in 1984, rising to Vice President of Winter Sports, where he managed sponsorships for Olympic skiers like Bode Miller and Julia Mancuso.19
  • Combat Sports Experience: Served as CEO of Glory Sports International, elevating it to the world’s top kickboxing promotion by 2017.19
  • Education: Graduated from the University of Denver’s Sturm College of Law.4

Key Achievements

  • WPST Revitalization: Reintroduced dual slalom racing in the U.S. after a 20-year hiatus, attracting top athletes like Ted Ligety and Simon Breitfuss-Kammerlander.58
  • Global Reach: Shifted the WPST’s racer demographic from 70% American to 70% European, enhancing its international appeal.8
  • Media Expansion: Led Ski Racing Media to a 300% traffic increase post-2019 acquisition, focusing on editorial growth and advertiser partnerships.6

Leadership Philosophy

Franklin emphasizes athlete success as critical to the tour’s viability: “If the racers can’t succeed, the league can’t succeed”.5 His strategy includes securing sponsors like Mazda and Celsius while leveraging live-event assets for media synergies.46

Additional Roles

  • Director of Business Operations at WPST.2
  • LinkedIn: Active under the username jonjfranklin, sharing insights on sports management and event strategy.34

Franklin’s blend of sports marketing expertise and passion for skiing has positioned him as a pivotal figure in modernizing professional ski racing.148

Highlights

WPST Staff - World Pro Ski Tour
Feb 13 · orldproskitour.com
World Pro Ski Tour Returning to Bear Valley
Jan 11 · aspentimes.com
World Pro Ski Tour returns to Aspen Mountain with influx of ...
World Pro Ski Tour returns to Aspen Mountain with influx of ...
Sep 1 · youtube.com
World Pro Ski Tour & former Glory CEO Jonathan Franklin - YouTube
World Pro Ski Tour & former Glory CEO Jonathan Franklin - YouTube
Feb 3 · skiracing.com
WPST's Race Brakes catches up with CEO Jon Franklin, Ed Rogers
Jan 13 · orldproskitour.com
Ski Racing Media, World Pro Ski Tour join forces with Jon Franklin ...
May 15 · orldproskitour.com
The World Pro Ski Tour's revitalization comes through newly ...

Related Questions

What are Jon J. Franklin's main goals for the World Pro Ski Tour?
How did Jon J. Franklin's experience at IMG Media prepare him for his role at the World Pro Ski Tour?
What challenges has Jon J. Franklin faced since becoming CEO of the World Pro Ski Tour?
How has Jon J. Franklin's leadership impacted the World Pro Ski Tour's revitalization?
What are some of the key achievements of Jon J. Franklin in the sports industry?
Jon Franklin
Jon Franklin, photo 1
Jon Franklin, photo 2
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Location

Denver, Colorado