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Jon Low
Founder | Executive Coach | Early-Stage Startup Support
Jon Low is a Founder & Executive Coach at Polaris Alpha, based in the San Francisco Bay Area.1 He has a significant presence on LinkedIn, with over 2,000 followers and more than 500 connections.1
Professional Focus
Jon specializes in coaching founders and executives, particularly in the startup ecosystem. His expertise spans several key areas:
Startup Guidance:: Jon provides insights on various aspects of startup operations, including:
- Creating effective sales opportunities for early-stage startups2
- Approaching fundraising strategically4
- Understanding the broader impact of startups as breeding grounds for disruptive ideas6
Executive Coaching:: He offers a unique style of founder and executive coaching, which he occasionally elaborates on in his LinkedIn posts.5
Thought Leadership
Jon regularly shares his expertise through LinkedIn posts, covering topics such as:
- Sales strategies for lean startup teams2
- Fundraising challenges and approaches for founders4
- The importance of intrinsic motivation for startup founders and executives8
- Insights on venture capital and startup funding rounds7
Interests and Expertise
Beyond his core focus on startups and executive coaching, Jon demonstrates interest and knowledge in:
- Technology for accessibility, such as devices for the deaf and hard of hearing community3
- The broader implications of startups on innovation and future societal changes6
Jon Low's LinkedIn presence suggests he is a well-connected professional in the startup and venture capital ecosystem, offering valuable insights and coaching to founders and executives in the tech industry.
Highlights
Larger-Ticket Founder-Led Sales: Deliberately Capping Out!
Founders leading their sales motion for whatever reason (fine-tuning product and channel strategy, or, pivoting their company out of necessity), will find that their conversions to first-meetings are incredibly high compared to your standard SDR. E.g. Outreach to 100 relevant individuals could yield 20-30% (or more) conversions to first meetings.
After outreach to 200, assuming their value proposition makes sense and is high enough of a strategic priority, founders will find that they can't feasibly move and managing all the promising deals going to procurement. This can happen as quickly as a month!
At this stage, they will have earned the right to tackle the next problem which is scaling their efforts while sustaining them:
- Moving the deals to a close.
- Identifying which deals to prioritize.
- Continued sourcing and top-of-funnel generation.
- Systematizing the playbook as it matures.
At this stage, it helps to have some sales operational support (or from a key hire like a CoS or Biz Ops) to help them:
- Scale their continued outreach. E.g. Sourcing and customizing some thoughtful customized messaging for outreach.
- Project manage deals. E.g. prepare presentations, organize materials for different procurement processes, managing expectations and deadlines. sales hire (or a hire like a CoS or Biz Ops) to help scale outreach and sourcing.
This is a positive problem to have as long as you and the team can document and transfer context and process to those helping you:
- Template messaging
- Template workflows
- A clear understanding of stakeholders, what matters to them, and why.
#founderledsales #startups
Founder-Led Sales: Sourcing Party
Founders and their networks (investors, other founders, angels) are some of the best people to tap for warm introductions to potential customers. While cold outbound campaigns are great, they are often costly and time-consuming.
A founder who prospects via warm requests for introduction (or direct CEO to CEO outreach) will have greater conversions for a discovery call. Few simple, tactical hacks:
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Sourcing customers and introductions through networks is a social activity– nothing activates the social brain better than being in company with one another. Consider a group pipeline party (in person or on Zoom) – names and faces pop out of people’s memory banks in real-time.
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Don’t self-impose limits on who can make helpful introductions– people are so much more than their professional titles and roles. The most unexpected individuals can make powerful introductions. If in doubt, make the ask :)
#startups #executivecoaching #foundersales
