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Jon MacDonald

CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Newest Book 👉 thegood.com/btc

Jon MacDonald is a digital experience optimization expert with over 15 years of experience in the industry. He is the founder of The Good, a trusted advisory in the field, working with renowned brands like Adobe, Nike, and Intel to enhance digital experiences and drive revenue.

Jon's expertise lies in creating seamless digital journeys for customers, making the conversion process intuitive and engaging. He emphasizes the importance of optimizing the entire customer journey, from the initial touchpoint to creating loyal advocates for a brand.

In addition to his role at The Good, Jon is a well-known author and speaker in the areas of digital journey, conversion rate optimization (CRO), user experience (UX), and e-commerce. He has authored three best-selling books on optimization and regularly speaks at industry events like Google and Autodesk.

Jon's educational background includes studying Entrepreneurial Masters Program at Massachusetts Institute of Technology, Leading a High-Performing Culture at INSEAD, and Inspiring Entrepreneurial Strategy at Harvard Business School Executive Education. He also holds a BA in Computer Science and Visual Arts with a concentration in New Media from Oberlin College.

Actively involved in various organizations, Jon has served on advisory boards, volunteered for causes in the Pacific Northwest, and is a member of the Entrepreneurs' Organization (EO). He has a competitive spirit, showcased through his background as a former college basketball player and a gold medalist in Taekwondo at a young age.

If you are looking to enhance the digital journey of your website or app, set up an optimization/experimentation practice in your company, or engage in discussions about business strategies, Jon MacDonald is the go-to expert. Connect with him via thegood.com or jonmacdonald.com for further insights and collaboration opportunities.

Jon MacDonald
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Location

Portland, Oregon, United States