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Jon Martin
Certified System and Soul Coach & HubSpot RevOps Consultant for B2B companies.
Jon Martin is an experienced professional who has spent the last decade working with small and mid-size businesses, helping them achieve growth and success.
He started his career as a sales representative specializing in commercial printed services for marketing and sales departments, gradually transitioning into offering consultancy services on maximizing print projects for better returns and ROI tracking.
His expertise led to the establishment of Invoq Marketing, a company focused on providing marketing services to businesses seeking lead generation and robust ROI tracking.
In 2015, Invoq Marketing became a HubSpot Partner Agency, specializing in cutting-edge Inbound Marketing services and experiencing rapid growth in the market.
Jon later merged Invoq with TANK New Media in Kansas City, where he continued his passion for assisting businesses in achieving growth through effective sales processes and goal-oriented strategies.
In his role at TANK New Media, Jon managed new business initiatives and collaborated with client sales teams to implement CRM systems and sales tools, enhancing efficiency and effectiveness within the sales department.
Currently, Jon serves as the marketing manager at SecureStrux, a company offering cybersecurity and compliance services to defense and cleared defense contractors.
At SecureStrux, he leads the Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing efforts, playing a key role in implementing the HubSpot Growth Stack across marketing, sales, and service departments within the organization.
Jon's diverse professional experience includes roles ranging from CEO, strategist, and business development at Invoq Marketing to sales and customer success at Boostpoint, director of sales and CRM at TANK New Media, and marketing manager at SecureStrux LLC.
Jon has a rich educational background where he studied at the School of Hard Knocks and is actively involved in various organizations, including being a Certified Coach at System & Soul and a former member at RevGenius.
His past roles include being a founder and consultant at RevenueOps.Co, account representative at Executive Printing Co. Inc., owner of TheJonMartin, chairman of the Leadership Committee at Passion Ministries, and prepress manager at Executive Printing Co. Inc., showcasing his diverse skill set and commitment to professional growth.
Highlights
G͟e͟n͟e͟r͟a͟t͟e͟ ͟a͟ ͟H͟e͟l͟p͟ ͟D͟e͟s͟k͟ ͟S͟u͟m͟m͟a͟r͟y͟ ͟(͟I͟n͟ ͟P͟r͟i͟v͟a͟t͟e͟ ͟B͟e͟t͟a͟)͟
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁? The Help Desk Summary provides you with an overview of the latest team metrics and updates from your Help Desk tickets, answering the question "What is important for me as a support team manager today?" Why does it matter?
Managers of support teams need a central place to gauge the health of your team in the context of the current caseload and customer interactions.
Having a pulse on the daily rhythms of agent availability and performance allows managers to better assess where they need to reallocate resources, provide coaching, or even step in themselves on case management.
𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Visit the Help Desk Workspace and click on the new Tab called “Summary”.
You will see an extensive list of reports and metrics to help you manage your helpdesk work and ticket flow.
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐚𝐥𝐞𝐬 𝐖𝐨𝐫𝐤𝐬𝐩𝐚𝐜𝐞
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐢𝐭? The Prospecting Workspace has been reimagined as the Sales Workspace. As the previous name implied, the Prospecting Workspace only included prospecting-related capabilities. With the new Sales Workspace, salespeople can now build pipeline and close deals from one place. This enables BDRs, Account Executives, and full-cycle reps to orchestrate their full funnel of sales activities.
𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫? Every quota-carrying salesperson is responsible for pipeline generation in today's selling environment. For some sellers (e.g., BDRs), pipeline generation is their entire job, while for others (e.g., AEs), it's necessary to hit quota on top of their deal-closing responsibilities. The Sales Workspace unifies pipeline generation and closing activities in one place, making it easy for salespeople to prioritize and execute the most impactful and relevant sales actions to hit their sales goals without needing to navigate across the CRM.
𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤? The updated Sales Workspace includes a handful of new capabilities: Guided Actions track buyer engagement, monitor lead and deal data across HubSpot, and give reps a prioritized list of actions to optimize for building pipeline or closing deals.
Deals give reps a simple way to manage their active opportunities, prep for meetings, and conduct follow-ups in a focused view.
Selling Queues gives salespeople an updated execution experience, making it fast and easy for reps to get context on their leads or deals, take action, and progress relationships forward.
Over the coming months, we'll introduce a handful of new capabilities to the Sales Workspace to further enhance a rep's efficiency and effectiveness.
𝐖𝐡𝐨 𝐠𝐞𝐭𝐬 𝐢𝐭? Sales Enterprise, Sales Pro
