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Jon McNeill

Ethnographer and Director of Qualitative Methods

Jon McNeill is the Director of Qualitative Methods at Hypothesis Group, a position he has held since September 2022. He is an ethnographer focused on storytelling that conveys truth and insight, utilizing tools such as photography and writing to explore the human condition. McNeill emphasizes curiosity and the pursuit of simplicity in his work, aiming to uncover beauty and truth amidst daily distractions.1

Before joining Hypothesis Group, McNeill was the Principal at Hunter, a research consultancy, from July 2010 to September 2022. There, he led various documentary projects and built a reputation for innovative research approaches. He has also held roles such as Communications Lead at Alliance Northwest and Account Manager at Hall & Partners USA, where he developed qualitative research methodologies and enhanced brand insights.1

McNeill earned a Bachelor of Arts in Visual Anthropology from Willamette University, which underpins his ethnographic work.1

Highlights

Aug 21 · linkedin

Super curious: What do y'all use to take your field notes? (Especially interested in what you use when you're observing someone else do the interview.) I've dabbled with a text editor like Notepad over the years, but my default is still the trusty word processor.

Related Questions

What are some of the most surprising insights Jon McNeill has discovered in his projects?
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What makes Jon McNeill's approach to ethnography unique?
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What are Jon McNeill's favorite tools for gathering and telling stories?
Jon McNeill
Jon McNeill, photo 1
Jon McNeill, photo 2
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Experience

Director of Qualitative Methods at Hypothesis Group (September 2022 - Present)
Principal at Hunter (July 2010 - September 2022), Communications Lead at Alliance Northwest (January 2016 - May 2019); Account Manager at Hall & Partners USA (June 2006 - July 2010); Researcher / Film at Fiori Product Development (May 2003 - January 2006)

Education

Bachelor of Arts in Visual Anthropology from Willamette University (1999 - 2003)

Location

Portland, Oregon, United States