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Jon Merkin

Platform Insights & Analytics at Roku

Jon Merkin is a senior analytics professional currently working at Roku Inc. He holds the position of Director of Platform Analytics, where he oversees analytics for entertainment partners and provides insights into streamer behavior.2

Career at Roku

Jon joined Roku Inc. in early 2021, describing his experience as "great" and mentioning that he tackles interesting questions about how people stream TV.3 In his role, he focuses on:

  • Analyzing entertainment partner data
  • Providing insights on streamer behavior
  • Contributing to media and entertainment analytics

Previous Experience

Before joining Roku, Jon's professional background includes:

  • Working at Sony Music Global
  • Being a member of a rock band called The Shake4

Education

Jon Merkin attended Columbia University, specifically the Columbia Business School.1

Location

He is based in Englewood, New Jersey, United States.1

Jon Merkin's expertise in analytics has made him a valuable resource for industry insights. For example, he has commented on the opportunities that awards shows present for broadening a series' fanbase5 and has provided data-driven observations about holiday content consumption patterns among streaming audiences.6

Highlights

Nov 30 · variety.com
For Streaming Audiences, Holiday Cheer Can't Come Early Enough
For Streaming Audiences, Holiday Cheer Can't Come Early Enough
Aug 26 · variety.com
Awards Shows Present Opportunity to Broaden a Series' Fanbase
Awards Shows Present Opportunity to Broaden a Series' Fanbase

Related Questions

What are Jon Merkin's main responsibilities at Roku?
How did Jon Merkin transition from Sony Music Global to Roku?
What specific insights has Jon Merkin provided about streamer behavior?
What projects has Jon Merkin led at Roku?
How has Jon Merkin's background in music influenced his work in analytics?
Jon Merkin
Jon Merkin, photo 1
Jon Merkin, photo 2
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Location

Englewood, New Jersey, United States