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Jon White
Product, Design and Engineering Leader at growth-stage companies
Jon White is the Senior Vice President of Product at Crayon, a competitive intelligence platform company.1 He joined Crayon in this role in March 2024, bringing over a decade of leadership experience in go-to-market SaaS, with a focus on sales and revenue teams.1
Professional Background
Prior to joining Crayon, Jon held significant positions in other tech companies:
- VP of Product at Catalyst, where he was part of the executive team that led the company to a successful merger with Totango.1
- Product leadership role at Highspot, where he was hired as the company's first product leader. He was responsible for scaling the product team and launching major updates for Highspot's sales enablement platform.1
Expertise and Responsibilities
At Crayon, Jon is responsible for:
- Spearheading the company's product strategy.1
- Leading design and product management teams.2
- Focusing on incorporating AI throughout the Crayon platform to benefit sellers.1
Jon has over 20 years of experience in SaaS, starting his career as an engineer before transitioning to product management.3 His unique perspective on building meaningful product experiences for revenue teams is seen as a valuable asset to Crayon's growth and innovation.1
Personal Details
Jon White's appointment at Crayon is part of the company's efforts to enhance its competitive intelligence platform, particularly in leveraging generative AI to provide real-time, actionable intelligence to sales teams.1
Highlights
🖍️ Job Update - I'm joining Crayon as SVP Product! 🖍️
🙏 I had a wonderful 2.5 years at Catalyst Software. I am really proud of the growth we achieved in the toughest software market in 20 years. And being part of the journey to merge with Totango was a wonderful experience. But with the merger announcement now public, I've decided to go a different path. The Catalyst product is now in the expert hands of Sha Ma, Benjamin Edick, Linda Zhou, Ravit Danino and Kevin Chiu - can't wait to see what you build.
👀 So whats up with Crayon? 👀
Well, if you didn't know already, your sales pipeline is wildly competitive these days. More than any other point in history. There are more companies in your category than ever before, now competing for fewer dollars. In a recent Crayon survey, 57% of respondents told us their markets have become "much more competitive" recently.
So, is your team prepared?
🧪 Try this experiment. Message your head of sales, or head of marketing, and ask them how confident they feel (1-10) in their team's ability to sell against competitors. 📉 Spoiler alert - they're probably not gonna give you a 10. In fact, the market average response is a 5 or a 6. 🤑 Now ask them - if you could get it to a 10 - how many more percentage points they'd gain on win rate, or how much more revenue they'd bring in each quarter?
This is why Crayon exists. To help teams bring in more revenue from competitive deals. We help you find, curate and publish actionable competitive intel for your sales team.
When I first met Jonah Lopin, two things stuck with me. The company's relentless focus on help both marketing and sales partner on driving (and measuring) win rate. And their culture of experimentation around new technology. This is a problem space that will be transformed by AI. No question. And the opportunity to help lead that transformation was too exciting to pass.
Couldn't be more excited to get started, and work with my wonderful new team Jialin (Gaby) Z., Maggie MacMullin, Ashley Nager and Ryan Kizielewicz.
We made it!
