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Jonas Kooyman
Journalist en nieuwsbriefmaker. Schrijft over de tijdgeest.
Professional Background
Jonas Kooyman is a distinguished journalist, media professional, and editor with a wealth of experience spanning multiple facets of media and communications. With a robust background in both writing and editing, he has contributed significantly to various prestigious publications and organizations throughout his career. His journey in the field of journalism has seen him tackle numerous roles, primarily focused on cultural reporting, editorial management, and innovative media solutions.
Jonas's most recent endeavor includes his role at De havermelkelite, where he currently shares insights and commentary on cultural themes, reflecting his commitment to engaging storytelling. Prior to this role, he served as an Online Editor for NRC Boeken at NRC Media, where he honed his skills in digital journalism, ensuring that readers received timely and relevant literary news.
His experience extends beyond traditional journalism; he has worked directly with cultural institutions, such as the EYE Filmmuseum, where he was the Head Editor for EXPOSED, showcasing his leadership skills and editorial vision. In addition, his early work as a Junior Cultural Officer at the Netherlands Consulate General in New York allowed him to engage with a broader international audience, fostering cultural dialogue and collaboration.
Over the years, Jonas has also demonstrated a keen ability to adapt to various media landscapes by participating in diverse roles that include copywriting, public relations, and social media management at Vandejong Creative Agency. His adaptability is further showcased through his involvement with various reputable media platforms, including being a journalist and homepage editor at NRC Media, and contributing to digital content as a media reporter.
Education and Achievements
Jonas Kooyman has founded a solid educational foundation that complements his practical experience. He studied for his Master’s degree in Journalism and Media at the prestigious Universiteit van Amsterdam, where he gained advanced insights into media theories and practices. His Bachelor of Arts (BA) from the same institution further solidified his understanding of the cultural context in which journalism operates.
Jonas also expanded his academic horizons by participating in a summer school program at The University of Nottingham Ningbo China. This experience not only enriched his educational background but also provided him with a unique perspective on international media practices and cross-cultural journalism. Furthermore, he has also honed his critical thinking and media literacy skills at The New School, where he explored contemporary issues in communication.
Notable Contributions
Throughout his illustrious career, Jonas has been recognized for his innovative contributions to journalism and his ability to engage with audiences across different platforms. He was a participant in the Journalistenstipendium Duitsland-Nederland at taz, die Tageszeitung, an initiative demonstrating his commitment to cross-border journalism and collaboration within the European context.
In addition to his editorial roles, he initiated and founded the creative writing community Shut Up & Write Amsterdam, providing a nurturing space for writers to hone their craft. This initiative reflects his belief in the value of community and mentorship in the field of writing and journalism, further cementing his status as a thought leader in the media sector.
Jonas also contributed art criticism for ASEGA Media & Communication, showcasing his versatility and ability to analyze and convey the nuances of art and culture to diverse audiences. His earlier internships at notable organizations, including Printed Matter, Inc., and Storefront for Art and Architecture, provided him with foundational experiences and industry connections that have been pivotal in shaping his professional narrative.
Conclusion
In an era where the media landscape is constantly evolving, Jonas Kooyman stands out as a passionate advocate for effective storytelling and cultural engagement. His extensive educational background, coupled with diverse work experiences across various media platforms, positions him as a highly respected figure in the journalism field. With a commitment to fostering dialogues through media, Jonas continually seeks innovative ways to connect with readers and contribute to the rich tapestry of cultural journalism.
tags':['journalism','media professional','editor','NRC Media','universiteit van amsterdam','New School','cultural reporting','De havermelkelite','EYE Filmmuseum','Shut Up & Write Amsterdam','copywriting','public relations','social media','cultural dialogue','international media','art criticism','cultural institutions'],
questions':['How did Jonas Kooyman develop his expertise in cultural journalism?','What motivated Jonas Kooyman to establish the Shut Up & Write Amsterdam initiative?','In what ways has Jonas Kooyman c
Highlights
Toch wel trots om het met Havermelkelite geschopt te hebben tot The New Yorker!
"In the Netherlands, as elsewhere, the oat-milk life style might come with a slew of other familiar consumption choices: bottles of natural orange wine, containers of expensive moisturizer, meals at small-plates restaurants. Kooyman began designing and sharing memes that both satirized and codified these habits, such as a tableau of Drake from the music video for “Hotline Bling” pointing disapprovingly at cow’s milk but approvingly at cheese boards.
The posts quickly proved popular. The Oat Milk Élite Instagram now has a hundred and ninety thousand followers, an impressive number considering that the population of the city it targets is only around nine hundred thousand. As the creator of the page, Kooyman has now appeared on magazine covers, launched a podcast, and published a recent collection of essays also called “The Oat Milk Élite.”
Ik heb een boek geschreven, dat vanaf * nu * in de winkel ligt: 'De havermelkelite. Hoe de nieuwe yup de stad onherkenbaar verandert.'
**
De minuut dat het 2015 werd stond ik met mijn vrienden op een dakterras in Amsterdam. “De crisis is voorbij!” schreeuwden we naar de hemel, naar het uiteenspattende vuurwerk, en naar elkaar. We waren midden-twintig, de jaren daarvoor dicteerde de gecrashte economie onze levensstijl. We sukkelden van stage naar slecht betaald baantje, droegen tweedehands kleding, dansten in tochtige loodsen, hadden ons neergelegd bij het feit dat we waarschijnlijk tot een verloren generatie behoorden.
Maar nu hing er optimisme in de lucht. De vette jaren waren begonnen. Ineens was er overal werk, overal geld, en als je het slim speelde, pikte je een paar kruimels mee.
Ik dit tijdperk zag ik een nieuwe groep in de stad ontstaan, die ik de ‘havermelkelite’ noemde. Hiermee bedoel ik hoogopgeleide twintigers en dertigers die wonen in voormalige volksbuurten, rondrijden op e-bikes, leven op een dieet van natuurwijn, zuurdesembrood en koffie of matcha, lessen volgen bij dure sportstudio’s en in het weekend nieuwe restaurants en nachtclubs bezoeken, waar ze zich tegoed doen aan grote hoeveelheden drugs. In hun keuken staat een fles Aesop-zeep.
Ik zag hoe de havermelkelite Amsterdam, en in het verlengde daarvan, de Randstad, steeds meer naar haar hand zette. Waar dat eerst nog opwindend was - het bruiste het geld klotste over de plinten - begon dat gevoel met de jaren te kantelen. Het leek er meer en meer op dat Amsterdam aan het veranderen was in een monoculturele speeltuin voor de rijken. Wat blijft er over van de ziel van een stad als haar inwoners ongenadig voort blijven consumeren en etaleren? En hoe lang duren de vette jaren nog, nu de economie zich steeds grilliger gedraagt en er een gure wind door de politiek waait?
Waar ik aanvankelijk als journalist verslag deed van deze groep, vervaagde de grens tussen toeschouwer en deelnemer toen ik uitgroeide tot een van de populairste influencers van de hoofdstad en werd meegezogen in de snelle wereld van social media en het grote geld. Terwijl mijn volgersaantallen stegen, daalde mijn mentale welzijn.
Over dit alles schreef ik een boek, 'De havermelkelite', waarin ik mijzelf en de yuppen van deze tijd een spiegel voorhoudt: de elite waar we allemaal graag op haten, maar waar de Randstedeling stiekem toch in meer of mindere mate toe behoort.
Het is een boek over de angst om uit de middenklasse te vallen, in de nieuwe, keiharde economie, een boek over hoe als twintiger en dertiger te leven in een stad die razendsnel veryupt, en ook een boek over hoe mooi het stadsleven kán zijn.
Drie jaar lang heb ik met ziel en zaligheid aan 'De havermelkelite' gewerkt en ik ben erg benieuwd wat jullie ervan vinden. Je kunt het boek kopen bij je favoriete boekhandel of hier online bestellen:
https://lnkd.in/dw-_Gi_6
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.