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Jonas Bøgh Larsen

Co-founder @ Pento (acquired by HiBob) - Forbes 30 under 30

Jonas Bøgh Larsen is a Danish entrepreneur and the Co-founder and CEO of Pento, a payroll automation platform. Here are the key details about his professional background:

Professional Journey:

  • Co-founder and CEO of Pento, a UK-based payroll automation platform founded in 201723
  • Previously co-founded Hivebeat from August 2015 to September 20161
  • Earlier co-founder of Greenticket from January 2013 to March 20151

Education:

  • Holds a Bachelor's Degree in Marketing and Management Communication from Aarhus University1
  • Completed English for Business courses at Kaplan International Colleges in New York
  • Studied Innovation, Marketing, and English at Viborg Handelsgymnasium1

Recent Milestone: In February 2024, Pento was acquired by HiBob, an Israeli HR platform. The company had raised approximately $54 million from investors including Seedcamp, LocalGlobe, General Catalyst, Avid Ventures, and Tiger Global.34

Company Impact: Pento has transformed payroll processing for over 400 UK customers, reducing payment processing time from weeks to minutes. The platform aims to automate payroll workflows and make the process more user-friendly and efficient.23

Leadership: At Pento, Jonas leads a team that includes:

  • Teddy Ludmer (Head of Partnerships)
  • Sarah Bihari (Head of Customer Operations)
  • Sabrina Castiglione (COO)1

His LinkedIn profile is under the username "jonasboegh" and he is based in the Copenhagen region of Denmark.5

Highlights

Oct 18 · linkedin

Q3 was the best quarter this year for Pento and we ended up breaking several sales records along the way 🏅

Excited to work with some of the UK's most exciting businesses and show them what running payroll in 2022 can look like:

❌ No spreadsheets, no PDFs, no manual work ❌ No emails back and forth with an external provider ❌ No cut-off dates 5-10 days before payday ❌ No endless checks and manual approvals

✅ Real-time pay calculations ✅ Automated payments and reporting ✅ Fast and reliable payroll support ✅ Integrations to HMRC, accounting, HR

Learn more at pento.io ✨

Jul 28 · linkedin

Last night I received a notification about a new review of Pento, and while it's always nice to get positive feedback from our customers, this one stood out...

It stood out because it captures so well what Pento is about. So many companies do things the way they've always done them, even if it's a manual nightmare. They usually do this because they don't know there's a different (and better) way, so when this becomes clear it's usually a no-brainer to make the change.

We see this every day; Finance and People teams spending hours and hours on payroll every month, dealing with spreadsheets, emails, and manual payments, then suddenly realising they don't have to! This is what motivates us to keep going 🚀

Thank you Andrew Finnerty and go team Pento 🙌

Related Questions

What inspired Jonas Bøgh Larsen to start Pento?
How did Jonas Bøgh Larsen's previous companies influence his approach at Pento?
What challenges did Jonas Bøgh Larsen face when founding Pento?
How does Pento's technology simplify payroll processes compared to traditional methods?
What role did General Catalyst play in the growth of Pento?
Jonas Bøgh Larsen
Jonas Bøgh Larsen, photo 1
Jonas Bøgh Larsen, photo 2
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Location

London Area, United Kingdom