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Jonathan Björkskog
Growth Marketing Director & Founding Partner at Genero Digital Agency
Jonathan Björkskog is a seasoned growth marketing professional and co-founder at Genero – The Growth Marketing Co. He has been involved in growth marketing since 2009, when it was known as online marketing, SEO/SEM, lead generation, and social media marketing.1 As Head of Search and co-founder at Genero, he contributes to the company's focus on measurable digital marketing and helping customer companies grow and achieve better results.3
Genero – The Growth Marketing Co., founded in 2009, is based in Helsinki, Finland, and generates an annual revenue of $4 million. The company specializes in various aspects of digital marketing, including growth marketing, lead generation, SEO, SEM, content marketing, and social media marketing.3
Jonathan Björkskog is also known for sharing his expertise through his personal website, where he offers free tips and tricks on growth marketing, SEO, and related topics.1 He has experience in e-commerce, having been involved with Widetoes Barefoot Shoes.1 Additionally, he maintains a blog where he discusses various marketing topics and tools, such as CAGR calculators for e-commerce and WordPress translation plugins.1
Recently, in November 2024, Jonathan shared insights on LinkedIn about the power of going viral in e-commerce, demonstrating his continued engagement with current trends in digital marketing.2
Highlights
Haluatko listan Suomen 500 haetuimmasta reseptistä? 🍽️ Kommentoi alle, niin lähetän sen sinulle! 📩 Näiden reseptien kokonaiskuukausihakuvolyymi on 5,8 miljoonaa! 📊
Reseptihaku on yksi suurimmista kategorioista Google- (ja Tiktok-) hakujen joukossa. Kirjoittamalla resepteistä voit houkutella suuren osan kohderyhmästäsi vierailemaan sivustollasi, ja voit tietysti tuoda brändisi ja tuotteesi mahdollisimman näkyvästi esille reseptissä. 📈 Suomessa on 546 ruoka- ja reseptihakusanaa, joita haetaan yli 4000 kertaa kuukaudessa, ja näiden yhteenlaskettu hakumäärä on 5,8 miljoonaa (kuukaudessa, suomeksi). 🇫🇮
Haluatko listan Suomen 500 haetuimmasta reseptistä? 🍲 Kommentoi alle, niin lähetän sen sinulle (Not gated, sinun ei tarvitse antaa yhteystietojasi).
#SEO #omamedia
🔎 Insights: Predicting Election Outcomes through Google Search Trends 🔎
A dive into Finland's 2024 Presidential Election results alongside December 2023's Google search volumes for the candidates (and some speculations on the results):
The frequency with which candidates appear in search queries (as close to the election as possible) could potentially predict their success in the elections.
This theory posits that when voters are undecided, they often turn to Google to research 2 to 3 candidates they're considering. Consequently, the more a candidate appears in these crucial decision-making searches, the more likely they are to be top-of-mind for voters.
The data, illustrated in an accompanying scatter plot, supports this hypothesis, showing a strong correlation (approximately 0.80) between the search volumes and the number of votes candidates received. This pattern suggests that the frequency of a candidate's name in search queries might serve as an early indicator of their electoral success, offering a fresh perspective on how digital search behaviors intersect with electoral preferences.
As we inch closer to future elections, this approach could offer a valuable predictive tool, highlighting the significance of being one of the "top alternatives" in the electorate's mind. This analysis not only sheds light on voter behavior but also opens up discussions on the strategic implications for campaign management in the digital era.
Maybe the success metric for campaign activities and press coverage should be "impact on search volume"? So whenever you say or present something that shows an uplift in Google-reported search volume for the candidate name, it could be considered a successful activity. When saying something that does not have an impact, it's negative/neutral.
*This is made by our own "share of search" tool at Genero, which normally is used for highlighting the share of how much the different brands in a niche are wanted. 📈 *Jutta and Mika are outliers, otherwise the correlation would have been perfeect 😊
#ElectionPredictions #GoogleSearchTrends #VoterBehavior #DataDrivenPolitics
