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Jonathan Carson

Executive Entrepreneur Investor Advisor

Jonathan Carson is the Co-Founder and CEO of ANTENNA Analytics, a company that provides analytics for next-generation media subscription businesses.13 He is a serial entrepreneur with extensive experience in the digital and media industries.

Career Highlights

  • ANTENNA Analytics: Co-founded in 2018, the company offers subscriber analytics, churn analysis, and market insights for media companies transitioning to subscription models.13

  • Previous Executive Roles:

    • Chief Revenue Officer at The Trade Desk (2019-2020)
    • Chief Revenue Officer at VEVO (2013-2016)
    • CEO of Nielsen Digital (2007-2012)
  • BuzzMetrics: Co-founded and served as CEO (1999-2007). The company, which invented social media analytics, was later acquired by Nielsen.13

Entrepreneurial Activities

Carson has been actively involved in various startups and advisory roles since 2012. He has served as a board director, advisor, and investor for multiple companies, including Mic, SuperData, and Snaps.1

Education

He holds a BS degree from Georgetown University, which he attended from 1991 to 1995.1

Recent Activities

As of July 2024, Carson has been discussing ANTENNA's "State of the Subscriptions" report, providing insights into streaming industry trends such as ad-supported SVOD tiers, bundling, and SVOD price increases.2

Jonathan Carson's expertise in digital media, analytics, and the subscription economy has positioned him as a leading figure in understanding and shaping the evolving landscape of media consumption and business models.3

Highlights

Apr 20 · linkedin

Great piece in today's The New York Times from John Koblin on the consumer behavior around rapid streaming service swapping, which Antenna identified and coined "serial churners". We see it in the data every day, but John's "real people" interviews really bring the behavior to life.

Jan 21 · linkedin

Job Alert! Antenna is hiring for a VP, Client Services. This leadership role will have responsibility for all existing client relationships (and what an amazing group of clients they are!), including Customer Success and Account Management functions. Please feel free to reach out to me directly for more perspective!

Related Questions

What inspired Jonathan Carson to start ANTENNA Analytics?
How did Jonathan Carson's experience at Nielsen BuzzMetrics shape his career?
What are some key achievements of Jonathan Carson in the media and analytics industry?
How does ANTENNA Analytics differ from other media analytics companies?
What challenges has Jonathan Carson faced in his role as CEO of ANTENNA Analytics?
Jonathan Carson
Jonathan Carson, photo 1
Jonathan Carson, photo 2
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Location

New York City Metropolitan Area