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Jonathan R. Ferrer

Marketing & Digital Media Professional | Media Buying + Ad Serving | Graphic Designer | AdTech + MarTech @ EssenceMediacom | MBA Candidate at NYU Stern

Jonathan Ferrer is a versatile media professional with over 5 years of experience in overseeing multi-channel digital advertising campaigns, focusing on integrating technology solutions into marketing strategies to boost ROI and raise brand visibility. He excels in tailoring communication strategies to specific target demographics, managing intricate projects, leading cross-functional teams, and providing strategic insights and solutions.

Highlights

Aug 28 · linkedin

I'm excited to share that I've obtained my Data Clean Room Fundamentals certification from U of Digital!

I'm grateful for having taken the fantastic course offered by U of Digital, which provided a solid foundation for understanding how Data Clean Rooms work, unpacked the key concepts of secure data sharing, privacy-preserving collaboration, and the benefits they bring to marketers and data analysts.

A big shoutout to Myles Younger and Shiv Gupta for making this learning opportunity possible!

For anyone looking to enhance their skills in data privacy, data collaboration, or anything related to the digital advertising industry, I highly recommend checking out the various courses offered by U of Digital.

https://lnkd.in/eYrmN7CX

Jul 13 · linkedin

This article explores 6 key issues to consider when deciding to revamp your marketing technology (martech) stack. Consolidating or upgrading your martech can improve data management, reporting, and overall marketing performance, often at a lower cost than legacy providers. While there are switching costs, user-friendly interfaces and improved integration make the transition worthwhile.

#AdTech #MarTech #Programmatic

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Jonathan R. Ferrer
Jonathan R. Ferrer, photo 1
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Location

New York City Metropolitan Area